Flor de Cana debuts its slow-aged ‘crown jewel’

13th November, 2013 by Amy Hopkins

Nicaraguan rum Flor de Caña has debuted its latest travel retail exclusive – an ultra-premium 25-year-old rum which it is referring to as its “crown jewel”.

Flor de Cana 25

Flor de Cana 25 is the latest edition to the brand’s Centenario Collection

The oldest expression released by the distillery to date, For de Caña’s 25-year-old rum joins the brand’s slow-aged Centenario Collection, complete with a new packaging design that has been applied to the entire range.

“For de Caña’s new Centenario 25 rum is our crown jewel,” said Robert Collins, managing director of the brand. “It showcases Flor de Caña as unique, modern and ultra-premium – exactly what we need to appeal to our growing fan base around the world.”

As part of the brand’s first packaging overhaul in more than 10 years, Flor de Caña 25 has attempted to emphasise its ultra-premium credentials with a black and gold label featuring an illustrated volcano, as well as heavier glass and a “more masculine” shape.

The bottle also features a cork closure topped with an embossed Flor de Caña medal.

Collins continued: “The launch of our ultra-premium Centenario 25 was designed to elevate the value of the brand and attract a wider audience in the global marketplace.”

Described as having an aroma of vanilla, wood and dark cocoa, with notes of fruit, almonds and caramel on the palate, Flor de Caña 25 is now exclusively available across the global duty free sector until late 2014.

The Spirits Business reported earlier this year that Flor de Caña would be releasing a series of new look bottles for its four, five, and seven-year-old rums in its Slow-Aged Collection.

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