New look for Flor de Cana bottles

Flor de Caña rum has unveiled new look bottles to celebrate the growing global popularity of its premium and ultra-premium expressions.

The Nicaraguan spirit brand decided to launch the selection of new designs after reporting double digit growth year-on-year over the past decade.

The new packaging features the brand’s logo and award wins, as well as the age of the expression, more prominently on the bottle – which itself is etched with images of sugarcane.

An image of a volcano is also displayed and is a nod to the spirits origin – the volcanic landscape of Nicaragua.

Paul Caffrey, global brand development manager of Flor de Caña, said: “Flor de Caña’s sleek new look emphasises the rum’s heritage, age and craftsmanship. It showcases the brand as unique, modern and super premium – exactly what we need to appeal to our growing customer base around the world.”

The design will be rolled out across Flor de Caña’s bottles of four, five and seven-year-old rums in the Slow-Aged Collection which will also be increased in height and rounded at the sides, while the brand’s 12 and 18-year-old super-premium rums in the Centenario Collection will be bottled in a heavier glass for a “more masculine look”.

Flor de Caña is now available in 40 countries and is on track to sell more the one million cases in 2013.