Pinnacle continues quirky flavour streak with Rainbow Sherbet

4th April, 2013 by Samantha Graham

Rainbow Sherbet is Beam’s latest flavour innovation to hit the US vodka market in time for spring and summer.

Pinnacle Rainbow Sherbet

Pinnacle Rainbow Sherbet is now available in the US

Pinnacle Vodka’s latest dessert-inspired flavour combines the “zesty taste of orange and sweet lime with creamy raspberry”.

“The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand’s commitment to innovation, premium quality, and irresistible fun,” said Beam general manager Deb Boyda.

“This new flavour creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka.”

The brand suggests that Pinnacle Rainbow Sherbet should be served chilled, on the rocks, or blended in cocktails.

Beam’s fast-growing premium vodka brand is known for its quirky dessert flavours. Last year it released Pinnacle Pumpkin Pie and the Pinnacle Whipped Cream range.

Pinnacle Vodka has several more flavours planned for this year as part of the It’s more fun on top campaign, including Pinnacle Strawberry Shortcake coming soon.

Pinnacle Rainbow Sherbet is available nationwide for a suggested retail price of US$12.99 (£8.56) for a 750ml bottle.

These are two suggested Pinnacle Rainbow Sherbet cocktails:

Rainbowsicle

Ingredients:
1 part Pinnacle Rainbow Sherbet Vodka
1 part DeKuyper Triple Sec Liqueur
1 part Pineapple juice

Method:
Mix in a glass with ice and garnish with an orange slice.

Rainbows on Top

Ingredients:
1 part Pinnacle Rainbow Sherbet Vodka
1 part Pinnacle Cake Vodka
2 parts half & half

Method:
Rim Martini glass with red sprinkles. Shake with ice, strain into glass, and garnish with a cherry.

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