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Spirits



Grey Goose vodka to sponsor PGA Tour

Grey Goose vodka will be the official spirit of the PGA Tour for the next three years following an agreement between brand owners Bacardi and the Professional Golfers’ Association

Tuesday, November 5th, 2013 No Comments »


Global spirits growth forecast to plummet

The growth rate of the spirits category is forecast to drop significantly over the next five years, as consumers switch local spirits for imported brands

Tuesday, November 5th, 2013 No Comments »


Legendary photographer captures essence of Scotland for The Macallan

The Macallan whisky has enlisted famed photography Elliot Erwitt to “capture the spirit of the Scottish heartland” for the fourth edition of its Masters of Photography series

Monday, November 4th, 2013 No Comments »


Bacardi targets Cognac drinkers with new sipping range

Bacardi has taken a step upmarket with the launch of a limited edition range of aged sipping rums which intend to convert Scotch and Cognac connoisseurs

Monday, November 4th, 2013 No Comments »


The Macallan 1824 Series gets Oz launch

The Macallan 1824 Series will be unveiled in Australia as the brand continues to extend its global reach

Friday, November 1st, 2013 No Comments »


Principal named person of interest in Bourbon heist investigation

Police searching for the culprit who stole US$26,000 of rare Pappy Van Winkle Bourbon have named a Kentucky principal as a person of interest

Friday, November 1st, 2013 No Comments »


Bill Murray sings praises of Slovenia Vodka

Hollywood actor Bill Murray, who became an investor in Slovenia Vodka earlier this year, has described the brand as having the power to “make you kind of sweet”

Friday, November 1st, 2013 No Comments »


Wild Turkey launches largest marketing effort to date

Wild Turkey Bourbon is targeting younger consumers with its largest marketing push to date – the #Nevertamed campaign

Thursday, October 31st, 2013 No Comments »


Kilchoman releases second Member’s Club edition

Kilcohman single malt Scotch whisky is set to release a second limited edition expression exclusively available to its club members

Thursday, October 31st, 2013 No Comments »


Ray Liotta stars in new 1800 Tequila campaign

Goodfellas star Ray Liotta is fronting a new international marketing initiative for Proximo Spirits’ 1800 Tequila, further driving the brand’s masculine image

Thursday, October 31st, 2013 4 Comments »