Awards / SB Awards
Upcoming
Results-
The Asian Spirits Masters 2026
The Spirits Business will stage The Asian Spirits Masters competition in a drink to find and reward the finest Asian Spirits brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the spirits will be judged in a blind tasting to discover the Asian Spirits Masters of 2026. Excellence will be recognised by category.
Closing date: March 19, 2026
-
The Brandy Masters 2026
The Spirits Business will stage The Brandy Masters competition in a drive to find and reward the finest brandy brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Brandy Masters of 2026. Excellence will be recognised by category.
Closing date: March 23, 2026
-
The Cognac Masters 2026
The Spirits Business will stage The Cognac Masters competition in a drive to find and reward the finest Cognac brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the Cognacs will be judged in a blind tasting, to discover the Cognac Masters of 2026. Excellence will be recognised by category.
Closing date: March 24, 2026
-
Pre-Mixed & RTD & Hard Seltzer 2026
The Spirits Business is proud to announce the Pre-Mixed & RTD & Hard Seltzer, the most extensive competition in the Global Spirits Masters series.
Closing date: April 16, 2026
-
The Tonic & Mixer Masters 2026
The Spirits Business hosts The Tonic & Mixer Masters competition in a drive to find and reward the finest Tonic & Mixer brands on the world stage. Chaired by The Spirits Business and assessed by a panel of leading spirits specialists, entries will be judged in a blind tasting, to discover the Tonic & Mixer Masters of 2026.
Closing date: April 30, 2026
-
The Gin Masters 2026 (First tasting)
The Spirits Business will stage The Gin Masters competition in a drive to find and reward the finest gin brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Gin Masters of 2026.
Closing date: May 12, 2026
-
The Scotch Whisky Masters 2026
The Spirits Business will stage The Scotch Whisky Masters competition in a drive to find and reward the finest Scotch Whisky brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the whiskies will be judged in a blind tasting, to discover the Scotch Whisky Masters of 2026. Excellence will be recognised by category, age and price point.
Closing date: June 11, 2026
-
The Irish Whiskey Masters 2026
The Spirits Business will stage The Irish Whiskey Masters competition in a drive to find and reward the finest Irish Whiskey brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Irish Whiskey Masters of 2026. Excellence will be recognised by category.
Closing date: June 11, 2026
-
The World Whisky Masters 2026
The Spirits Business will stage The World Whisky Masters competition in a drive to find and reward the finest World Whisky brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the World Whisky will be judged in a blind tasting, to discover the World Whisky Masters of 2026. Excellence will be recognised by category.
Closing date: June 16, 2026
-
The American Whiskey Masters 2026
The Spirits Business will stage The American Whiskey Masters competition in a drive to find and reward the finest American Whiskey brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the American Whiskey Masters of 2026. Excellence will be recognised by category.
Closing date: June 16, 2026
-
The Vodka Masters 2026
The Spirits Business hosts The Vodka Masters competition in a drive to find and reward the finest Vodka brands on the world stage. Chaired by The Spirits Business and assessed by a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Vodka Masters of 2026.
Closing date: July 16, 2026
-
The Travel Retail Masters 2026
The Spirits Business hosts The Travel Retail Masters competition in a drive to find and reward the finest Travel Retail Spirits brands on the world stage. Chaired by The Spirits Business and assessed by a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Travel Retail Masters of 2026.
Closing date: July 16, 2026
-
The Luxury Masters 2026
The Spirits Business hosts The Luxury Masters competition in a drive to find and reward the finest luxury spirits brands on the world stage. Chaired by The Spirits Business and assessed by a panel of leading spirits specialists, the spirits will be judged in a blind tasting, to discover the Luxury Masters of 2026.
Closing date: August 13, 2026
-
The SB Autumn Blind Tasting 2026
The Spirits Business is proud to announce the SB Autumn Blind Tasting, the most extensive competition in the Global Spirits Masters series.
Closing date: August 13, 2026
-
The Amaro Masters 2026
The Spirits Business is proud to announce the Amaro Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Liqueur Masters 2026
The Spirits Business is proud to announce the Liqueur Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Speciality Spirits Masters 2026
The Spirits Business is proud to announce the Speciality Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Vermouth Masters 2026
The Spirits Business is proud to announce the Vermouth Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Pisco Masters 2026
The Spirits Business is proud to announce the Pisco Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Aquavit Masters 2026
The Spirits Business is proud to announce the Aquavit Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: September 17, 2026
-
The Design & Packaging Masters 2026
The Spirits Business is proud to announce the Design & Packaging Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: October 15, 2026
-
The Low & No Masters 2027
The Spirits Business is proud to announce the Low & No Masters, the most extensive competition in the Global Spirits Masters series.
Closing date: November 12, 2026