Master of Malt Trade

The Master of Malt Trade Round Table Series welcomes some of the leading figures in the drinks retailing industry to discuss their learnings, tips and advice for suppliers, producers and brands, no matter where they are in their lifecycle.

Each unique event is curated around a key theme and a specifically selected panel. The first, which took place last year, was ‘Customer, Consumer & You‘, which focused on starting the journey of getting products into stores, behind bars, and into customers’ hands. It proved an overwhelming success, leading the team to present a series that will run throughout 2024, in partnership with The Spirits Business.

This second talk, ‘I’ve got the listing, what’s next?’, welcomes a line up of key buyers, decision makers and industry experts who will offer insight into how to maximise the opportunities that come with trading across multiple drinks channels. In the changing face of the marketplace, what makes successful campaigns and how do you make the most of your listings when budgets are tight?

Speakers (more to be announced)

Giovana Petry – Head of Brand & Subscriptions, Master of Malt

With previous experience in the luxury marketing sector, Giovana moved into the drinks industry in 2016, opening her own craft brewery in Brazil and consulting for breweries and spirit brands across the globe, before joining Atom Group in 2020. Giovana launched Pour & Sip, Master of Malt’s much admired whisky subscription, being heavily involved in the brand inception, proposition, and launch, building a close community of whisky lovers.

Giovana manages the brand marketing, editorial and content teams, bringing Master of Malt’s award-winning campaigns to life by working closely with suppliers to deliver an unparalleled experience for both brand and customer.

Olivia Prince – eCommerce Partner Manager, Maverick Drinks

Olivia is the eCommerce Partner Manager across Atom Brands and Maverick Drinks, who brings a decade-long track record of success in diverse business environments. Over the last five years, she has specialised in eCommerce, with a specifically keen interest in the wonderful world of Amazon.

She joined Atom in the Summer of 2023 having spent time in a variety of roles, from in-house at brands to distribution and agency. Prior to joining the team, Olivia spent a year consulting for global brands across a number of categories, including Sports and Premium Beauty. Her focus now is on optimising the performance of our brands within the digital world – redefining how we operate in marketplaces and beyond!

Melita Kiely – Editor, The Spirits Business

2024 marks 10 years since Melita started reporting on the global spirits industry. Her career in drinks journalism started at The Spirits Business magazine, where she has spent the majority of the last decade honing her craft.

For a period, Melita specialised in Scotch whisky and digital journalism at former online magazine Scotchwhisky.com. It was her love for B2B reporting and the wider spirits world that led her back to The Spirits Business, the world’s only trade title dedicated to the spirits industry, where she has enjoyed being editor for the last four years. Melita is also chair of The Global Spirits Masters Competitions, an international blind-tasting series run by The Spirits Business. Her spirits-related qualifications include a Diploma in Single Malt Whisky from the Edinburgh Whisky Academy, and the WSET Level 3 Award in Spirits.

Josh McCartney – Global Trade Marketing, Wolfie’s Whisky 

With over 8 years in brand strategy and innovation, challenging brands to be more authentic, more creative and to reach more diverse audiences, Josh’s drinks industry experience has seen him work both within marketing agency (at The Drinks Cabinet) and in house (at Master of Malt Trade & Rod Stewart’s whisky brand, Wolfie’s).

His solid and wildly varied experience has seen him work with global brand teams from luxury spirit houses Edrington, William Grant & Sons, Whyte & Mackay, Brown-Forman, Bacardi and LVMH.

Mark Harvey – Sales & Marketing Managing Director, The Oxford Artisan Distillery

Bringing over 20 years of experience working in the wine and spirits industry, Mark has worked within a number of leading premium drinks brands, including LVMH and most recently Chapel Down, England’s leading winemaker.

Andy Gibb – Managing Designer, We Are Magnetic 

With over 10 years of senior digital design experience, Andy has worked at both top agencies and with in-house brands, with an expertise in UI & UX. He currently works with brands to design, develop and deliver commercially viable and successful products.

About The Spirits Business

The Spirits Business prides itself on being the authoritative guide and voice to the spirits industry. It is the only international trade magazine and website in the world that is dedicated to spirits, with a global audience comprising the biggest retailers, distributors, wholesalers and duty free buyers in the business. Furthermore, The Spirits Business reaches thousands of world-class bartenders and bar owners around the globe.

About Master of Malt Trade

Master of Malt Trade is an award-winning wholesale supplier that stocks and delivers an almost unrivalled range of over 15,500+ international and craft spirit and drinks brands. From bars, restaurants, nightclubs and hotels, to independent retailers, wholesalers and events companies, Master of Malt Trade is here to support the hospitality industry.

For more information on the tasting please contact:
aasiya.sackey@unionpress.co.uk