Bowmore tackles water and whisky debate

Bowmore is taking on the water and whisky debate by introducing an education programme to its key on-trade accounts around the world.

Bowmore’s water programme hopes to dispel the negative conception of whisky dilution

The programme seeks to tackle the on-going debate over whether whisky should be taken with a drop of water, with the view that dilution can provide further smells and flavours.

“We are very aware of the great debate surrounding the addition of water to whisky and wanted to tackle this head on,” said Cara Laing, Bowmore marketing manager.

“We’ve created these innovative and beautiful water dispensers in the hope that people will discover for themselves their favourite way to enjoy their Single Malt, whether with or without water.”

The two water dispensers available include a safe design inspired by the spirit safe in the Bowmore Distillery still room, and a ‘tilter’, which tilts on an axis providing a steady flow of water.

Accounts taking supply of Bowmore will receive a dispenser plus a Bowmore Water and Whisky Guide to help bartenders communicate the science behind water’s effect on whisky to consumers.

“Adding water allows the drinker to unlock Bowmore’s waves of flavour on a journey through its creation,” added Rachel Barrie, master blender at Morrison Bowmore,

The programme will roll out this spring across the UK, North America and Asia.