De Kuyper bets big on Spritz serves
This autumn, De Kuyper Royal Distillers will introduce a ready-to-serve (RTS) Spritz range for the off-trade, which will be presented in Champagne-style bottles in a first for the brand.
The retail range will include De Kuyper Limoncello Spritz, Elderflower Spritz, and Peachtree Spritz.
Each expression was designed to elevate the at-home drinking experience and cater to consumers seeking light, refreshing and social drinks.
“By expanding our pre-mixed offer, we are democratising premium cocktails and bringing them directly into the consumer’s home,” added Marieke Listing, brand and customer marketing director at De Kuyper. “With our ready-to-serve Spritz range, we are combining convenience, quality and visual appeal in a way that fits today’s social drinking occasions and strengthens De Kuyper’s role as an innovator in cocktails.”
However, this is not the only new product development from De Kuyper; the Dutch company introduced a trio of new Spritz flavours for the on-trade at the end of June.
Batched Spritz serves De Kuyper Elderflower Spritz and De Kuyper Limoncello Spritz came to market at the end of June, alongside De Kuyper Orange Spritz, which is available in a key keg format for the on-trade.
Lucien Heusy, global sales and distribution director at De Kuyper, said: “With the consumer demand for new, fruity Spritz flavours at an all-time high, we want to ensure our on-trade partners have the best tools to turn this trend into a success story for their venues.
“Our new Batched Spritz range is designed to be genuinely supportive. It allows bars and restaurants to effortlessly expand their menu with the most requested flavours and serve a premium, perfectly mixed De Kuyper Spritz cocktail in seconds – delighting their guests and boosting their business during the peak season.”
The rollout of the new Spritz serves started in the Netherlands, De Kuyper’s home market.
De Kuyper Royal Distillers dates back more than 330 years.
Earlier this year, the distiller expanded its RTD portfolio with a range of 200ml single-serve cans.
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