CleanCo adds convenience to its alcohol-free line
Alcohol-free ‘spirits’ brand CleanCo has joined the ready-to-drink (RTD) sector with a range of canned cocktails designed for ‘convenience with zero repercussions’.
The lineup comprises four serves: the Clean Margarita – a ‘bright, tangy blend’ of Clean T, lime and salt; Clean Mojito, which features Clean R, lime and mint; Clean G&T, described as a balanced blend of Clean G and premium tonic water; and Clean Italian Spritz, which brings together a bittersweet, citrus-led blend of Clean G, citrus and botanicals.
Each contains fewer than five calories per 250ml can, while delivering the ‘taste and ritual’ of a traditional alcoholic cocktail.
The brand notes that the launch lands at a ‘pivotal moment’ for the alcohol-free movement, with the category forecast to grow by 36% between 2024 and 2029.
Meanwhile alcohol-free RTDs are set to be the fastest-growing format, with IWSR data from January 2026 projecting a compound annual growth rate of 10% in volume through to 2028.
The category trajectory, CleanCo notes, reflects the seismic shift in consumer behaviour, as drinkers are choosing flexibility over fixed labels, moving between alcohol and alcohol-free drinks depending on the occasion.
NielsenIQ data shows that 93% of non-alcohol buyers also purchase alcoholic drinks, while ‘zebra striping’ – alternating between alcoholic and non-alcoholic serves – has become mainstream on both sides of the Atlantic.
Billy Paretti, CleanCo CEO, said “This is a major moment for CleanCo, and it comes just as summer drinking is getting started – traditionally a period of high alcohol consumption.
“CleanCo has always been about making alcohol-free drinking feel as good as drinking traditional cocktails, and RTDs have changed the way drinkers consume on a global scale. More people want great flavour and a proper serve, without having to choose between the occasion and possible repercussions, either that day or the following.
“This launch takes us beyond the bottle and into more of the moments where people are drinking. It’s a big step for the brand, and one that brings us closer to our ambition: making alcohol-free a normal, easy and genuinely enjoyable choice, wherever people are drinking.”
He added: “The convenience factor of the cocktails-in-can format is an exciting next step for us. Finally, you don’t need a bar, a shaker or a fully stocked drinks cabinet to enjoy a Clean Mojito or Margarita. Whether serving at a BBQ, dropping them into a festival bag, sharing at a party or stocking up the fridge, our range of CleanCo cocktails is there for that moment you want a drink that’s grown-up, convenient and genuinely guilt-free.”
Consumers prioritise health
Citing NielsenIQ data from 2025, CleanCo notes that consumers are beginning to give greater consideration to the ingredients and benefits of their preferred drinks, highlighting that 58% of Americans say they are drinking less to improve their physical health, while 47% are doing so as part of a wider lifestyle change.
In the UK, research from insight consultancy KAM, in partnership with leading UK charity Drinkaware, highlighted that there has been a 29% reduction in how often users of GLP-1 drugs consume alcohol, signalling a significant shift in drinking behaviour across the UK of health-conscious consumers.
Spencer Matthews, founder of CleanCo, said: “When I launched CleanCo, the ambition was to build an alcohol-free brand that could have a positive impact on people making healthier decisions around cocktail consumption, without compromising on taste or social experience.
“Our CleanCo Cocktails not only taste great but they’re alcohol-free, sugar-free, and calorie-free. No compromise. Zero repercussion. You can be fully present, fully social, and wake up the next morning ready to go again. That’s not a sacrifice. That’s just smarter living.”
The CleanCo RTD cocktail range will make its global debut at Bar Convent Brooklyn today (9 June). Visitors will be the first to taste the new products alongside the core alcohol-free ‘spirit’ range in the Brand Pavillion.
The RTDs will launch this summer across the CleanCo website, Amazon and TikTok Shop.
A four-pack will retail for US$16.99 or £8 in the UK.
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