Casa Redondo makes TFWA debut
Portuguese company Casa Redondo will showcase its portfolio at the TFWA Asia Pacific Exhibition & Conference in Singapore for the first time this weekend.
The global travel retail-focused (GTR) trade fair by The Tax Free World Association (TFWA) will take place from 10-14 May at the Marina Bay Sands Expo and Convention Centre in Singapore.
Casa Redondo will make its first appearance at TFWA Asia Pacific, stand 2-X19, marking a ‘significant’ step in the group’s growth within the GTR channel.
The company’s showcase is led by Sheridan’s layered coffee-and-cream liqueur, which it acquired from Diageo earlier this year.
Other brands from Casa Redondo’s portfolio – Licor Beirão, tropical Safari liqueur, and modern Portuguese aperitif Per Se – will also be available at the stand.
Daniel Redondo, CEO of Casa Redondo, shared: “Our debut at TFWA Asia Pacific marks an important milestone in our international expansion and reinforces our commitment to the travel retail channel.
“With Sheridan’s leading our portfolio, we are bringing to market a combination of globally recognised brands and distinctive propositions designed to perform across multiple consumption occasions and channels.
“Asia Pacific is a strategic priority for us, and we are focused on building long-term partnerships to drive sustainable growth in the region.”
Casa Redondo’s participation in TFWA Asia Pacific is said to underscore the region’s strategic significance as a key growth driver for the group.
For the company, the exhibition will serve as a platform to strengthen relationships with current partners and to establish new distribution agreements in priority markets.
Related news
RTD sales near £200m in Britain's on-trade
