Tipple to manage B2B growth for Au Vodka in Europe
Au Vodka has appointed alcohol e-commerce platform Tipple to manage its European direct-to-consumer (D2C) operations and build its business-to-business (B2B) network in European markets.
Tipple was established in 2021 and services nine international markets: Ireland, the UK, the US, France, Germany, the Netherlands, Austria, Belgium and Denmark.
The platform will lead Au Vodka’s European D2C storefront and B2B infrastructure, allowing streamlined ordering, pricing control and localised fulfilment.
Eoin Bara, founder of Tipple, noted a structural evolution in how drinks companies are looking to expand internationally.
“What we’re seeing is brands becoming far more intentional about where and how they grow,” Bara said. “Europe has moved from being a secondary consideration to a primary growth engine, particularly as margins tighten elsewhere.
“We’re increasingly being chosen as the primary route-to-market platform, not just a bolt-on. Brands want infrastructure that scales with them across multiple markets.
“Europe is no longer the ‘safe second choice’. It’s where brands can grow sustainably, profitably, and with far more control, and that’s only going to accelerate in 2026.”
The latest partnership with Au Vodka comes after a ‘landmark’ year for Tipple in 2025.
Tipple, whose headquarters are in Dublin, Ireland, shipped 69,200 bottles last year and expanded into four new markets – plus, the company’s revenue grew tenfold compared with 2024.
In September 2025, Tipple raised €4 million (US$4.7m) in seed funding to support its mission to make the spirits industry more tech-efficient.
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