Tomatin refreshes look with focus on wood
Highland distillery Tomatin is demonstrating its dedication to ‘exceptional cask management’ via the unveiling of new packaging for its core range of single malts.
The new look marks the next chapter in Tomatin’s visual evolution while ‘staying true’ to the values that have defined the distillery for more than a century.
The new design seeks to highlight the craft, care and expertise that goes into each of its casks, placing Tomatin’s ‘first-class’ wood policy centre stage.
At the heart of the redesign is a premium box adorned with a wood-grain motif, symbolising the natural tree rings found in oak. This design has been chosen to reflect the distillery’s commitment to wood, and knowing the history of each cask that passes through its warehouses.
Each expression is distinguished by a vibrant colour-way – dark indigo, forest green, scarlet red, rich purple and teal blue.
The new packaging also introduces new label designs to further enhance visual impact and shelf presence in competitive retail and on-trade environments.
Jennifer Masson, head of marketing at Tomatin, said: “This bold new packaging reflects what we do best at Tomatin – exceptional cask management, craftsmanship and attention to detail. It aligns our visual identity with consumer expectations in modern retail and on-trade settings and gives our whiskies greater presence in global markets. Our focus remains unchanged – creating remarkable single malts at excellent value for whisky lovers around the world.”
In addition to the new look, the range messaging has also been streamlined to offer clearer product names and simplified information to better communicate each whisky’s character.
These changes are said to reflect Tomatin’s belief in focusing on what matters most: clarity, quality and authenticity in an increasingly competitive landscape.
The refreshed packaging is being rolled out globally across Tomatin Legacy and Tomatin 12 Year Old Triple Cask, the latter being renamed from Tomatin 12 Year Old.
The remainder of the core range will follow in the months ahead.
The refresh builds on the success of the vivid scarlet red pack recently introduced for Tomatin 12 Year Old Sherry Cask, which will now also feature the enhanced label in a bid to deliver a ‘more impactful, contemporary presence’ on shelves.
Global travel retail expressions, including Tomatin 8 Year Old and Tomatin 13 Year Old, will also transition to the updated label throughout 2026.
Tomatin is one of only a handful of Scotch whisky distilleries to have its own on-site cooperage, and the brand’s enhanced presentation follows its cooper, Allan Bartlett, receiving the Cooper of the Year accolade at the 2025 Icons of Whisky Awards.
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