Highclere Castle introduces Peach Rose Gin
Highclere Castle Spirits has launched Peach Rose Gin, its first flavoured expression, in the US.
Peach Rose is the company’s first fruity-floral line extension, reflecting growing consumer demand for premium spirits with provenance.
Laurent Schun, CEO of Highclere Castle Spirits, said: “We are thrilled to introduce Highclere Castle Gin Peach Rose. This new expression blends the rich heritage of our estate with contemporary flavours that resonate with today’s discerning gin enthusiasts.
“More than just a new product, it is a sensory journey through the lush gardens and storied history of Highclere. This launch reflects our dedication to meeting the evolving tastes of our customers while staying true to our roots, committed to crafting exceptional spirits that offer a unique taste of British elegance and tradition.”
The Peach Rose Gin draws inspiration from the summer gardens of Highclere Castle in Newbury, England, which also served as the backdrop for the Downton Abbey TV series and movies.
The gin is made using botanicals sourced directly from the estate, including oil from the Lady Carnarvon Rose, estate-produced honey, and Italian white peaches grown on the estate during the summer season.
The result is an aromatic gin at 40% ABV that is said to combine the brand’s traditional London Dry structure with a modern, fruit-forward appeal.
Adam von Gootkin, founder and chairman of Highclere Castle Spirits, said: “My vision with the Peach Rose was to capture the aromas and flavours of Highclere’s garden parties in peak summer.
“For the recipe design, I was inspired by the sweet wine Sauternes, France’s liquid gold. To replicate elements of the world’s finest wine as a gin has never been attempted until now, and I’m pleased to say this beautiful spirit is shining on the rocks and in cocktails.
“This is our dedication to innovation while staying true to the terroir, heritage and authenticity of Highclere Castle and the estate.”
Highclere Castle Peach Rose Gin will be available nationwide in the US from this month through retail stores, on- and off-trade accounts, and direct-to-consumer channels. It has a suggested retail price of US$31.99.
The flavoured gin is the brand’s second expression, joining its flagship London Dry, which is currently available in 33 US states and nine countries worldwide.
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