Woodinville Whiskey unveils new packaging
LVMH-owned Woodinville Whiskey Company has updated the bottle design for its flagship range of American whiskeys.
Woodinville’s updated bottle pays tribute to the brand’s traditional shape, while reflecting the whiskey’s ultra-premium position in the market.
The bottle features two distinct glass textures: the clear, smooth upper section, which is said to symbolise the purity and terroir of Woodinville, and the rugged lower half, which represents the dramatic climate of Quincy, where the whiskey is matured.
Orlin Sorensen, co-founder of Washington-based Woodinville Whiskey Company, said: “The Woodinville bottle has been iconic for over a decade and has represented the true craft and passion that we put into every bottle. But as we evolve into older whiskies and exciting new releases, we felt it was time to evolve our package to match the distinguished products within them, and this striking bottle delivers.”
The new look, along with an updated label to highlight the age statement of its six-year-old whiskeys, will be introduced to the brand’s four-strong core range.
The line includes Woodinville Straight Bourbon Aged 6 Years and Straight 100% Rye Aged 6 Years, both priced at US$39.99, as well as Port Finish Bourbon and Woodinville Applewood Finish Bourbon, which will retail for US$44.99.
The new bottles will be available across the US in retail and online starting tomorrow (3 March).
The Woodinville distillery was founded in 2010 by Sorensen and Brett Carlile. It was guided by late WhistlePig master distiller and industry veteran David Pickerell.
The wine and spirits arm of French luxury goods conglomerate LVMH, Moët Hennessy, moved into American whiskey with the purchase of Woodinville Whiskey Company in 2017.
The distillery sources grains from the Omlins, a fourth-generation farm family based in Quincy, located 170 miles away. After distillation, the spirit is returned to the farm in barrels for ageing.
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