Baby Shots to follow BuzzBallz’s lead in UK
Following the success of ready-to-drink (RTD) brand BuzzBallz, Sazerac is expanding its UK portfolio with the launch of Baby Shots.
Baby Shots is a range of cocktail-flavoured shots built around ‘Gen Z pre-drinks rituals’ and ‘British going-out culture’.
Bottled at 15% ABV, the line claims to have no ‘shot burn’ and to be easily drinkable. It features three flavours, inspired by the UK’s favourite cocktails: Pornstar Martini, Strawberry Daiquiri and Mojito.
The range is available in 50ml minis and 700ml bottles for sharing. Suggested retail pricing is 99p (US$1.35) for a mini and £10.99 (US$14.85) for a bottle.
“Pre-drinks is where friends make night-out decisions together – what to pour, what to share, what actually feels fun to kick-start a night out,” said Lauren Selman, global brand director, growth and innovation at Sazerac. “Baby Shots was created for that moment.”
Baby Shots is available on Amazon and will be stocked in select convenience stores nationwide later this year.
BuzzBallz is the fastest-growing RTD in the UK, owing mainly to its appeal with Gen Z.
The RTD brand has launched multiple outlandish marketing campaigns of late, featuring a nine-carat pink diamond ring and ball-shaped handbags.
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