Would you propose with a BuzzBallz ring?
Sazerac-owned ready-to-drink brand BuzzBallz is auctioning a nine-carat pink diamond ring alongside the release of its newest flavour, Pink Lemonsqueezy.
The ring features a custom, ‘bedazzled’ mini BuzzBallz mould modelled after the brand’s distinctive packaging. Valued at US$35,000, the ring is available in an auction, with bids beginning at US$2.14.
Bidding will open on 3 February at 10am EST and will close at the same time on 10 February. The ring and matching box will ship by 13 February, in time for the auction winner to pop the question on Valentine’s Day.
Proceeds from the auction will benefit a ‘heart-related’ charitable cause.
“Every main squeeze deserves the best and, at BuzzBallz, ‘the best’ means going bigger and brighter than anyone asked for,” said vice-president Jess Scheerhorn. “We couldn’t resist giving Pink Lemonsqueezy a launch that lives up to BuzzBallz’ over-the-top vibe, from the ring’s pink hue and iconic round shape to an unforgettable moment only a true BuzzBallz power couple could pull off.”
The new 200ml flavour, Pink Lemonsqueezy, is bottled at 15% ABV and is inspired by pink lemonade.
The RTD portfolio includes Strawberry ‘Rita, Tequila ‘Rita, Passionfruit Martini and Chili Mango, with India bagging three exclusive flavours in December.
The merch launch follows the brand’s release of a BuzzBallz-shaped inflatable pool and kettlebell in 2025.
BuzzBallz recently lost a container patent case, which allows brands such as Big Sipz to continue to use similar packaging.
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