Patrón brings Tequila to the Grammys
Bacardi-owned Patrón has teamed up with the Recording Academy as the official Tequila partner of the 2026 Grammy Awards.
In the lead up to the 68th Grammy Awards on 1 February, Patrón will introduce a series of elevated experiences as the official Tequila partner of the global music awards show.
Designed to toast ‘music’s biggest night’, the brand will be present at Recording Academy events and VIP hospitality moments.
D-J Hageman, vice-president of US, Patrón Tequila, said: “We’re honoured to kick off our first year as the official Tequila partner of the Grammy Awards.
“The Grammy Awards represent the most exciting night in music, and Patrón is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with the Recording Academy allows us to toast the craft, creativity, and passion that define this moment in music.”
To mark this inaugural collaboration, Patrón has crafted the official cocktail of the 2026 Grammy Awards – The Golden Record.
Made in collaboration with award-winning mixologist Daniel Gonzalez of acclaimed Licorería Limantour in Mexico City, the Golden Record showcases the small batch Tequila, made at Hacienda Patrón in the highlands of Jalisco, Mexico.
The serve highlights Patrón El Alto – a rare blend of extra añejo, añejo, and reposado Tequilas – and is described as the perfect way to toast to the artistry and dedication behind the craft that define both the Grammy Awards and the brand.
“We’re honoured to welcome Patrón as our official Tequila partner,” said Adam Roth, executive vice-president of global partnerships and business development, Recording Academy. “The Grammy Awards celebrate artistry at the highest level, and Patrón’s uncompromising commitment to craftsmanship and quality mirrors that pursuit of excellence.
“From the red carpet to backstage – and audiences at home around the world – we’re excited to toast with The Golden Record as we kick off this spirited new partnership.”
Beyond the official cocktail, the brand will have a robust presence throughout Grammy Week, with a 360-degree Patrón bar that will be featured at Grammy House – the annual multi-day immersive experience that kicks off Grammy Week and brings the music community together.
In addition, Patrón will be served at various official Recording Academy events, including at the MusiCares Person of the Year ceremony and Recording Academy Honors Presented by the Black Music Collective, where guests will enjoy a dedicated Patrón bar and specialty cocktails.
In the weeks following the award show, an exclusive behind-the-scenes interview will premiere on social media, produced by the Recording Academy and Patrón, and featuring Grammy-award-winning DJ and producer Kaytranada, who will discus his path to ‘musical greatness’ over a glass of Patrón.
The Golden Record
Ingredients:
- 45ml Patrón El Alto Tequila
- 30ml Prosecco
- 15ml Tío Pepe Fino Sherry
- 60ml Pear cordial
- Dash of Scrappy’s Bergamot Bitters
Garnish: Three red grapes, sliced
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