Crafter’s launches citrus gin for GTR
Estonian spirits producer Liviko has launched its new Crafter’s Infinite Citrus Gin exclusively in global travel retail (GTR) and duty free channels.
The new gin was first introduced to industry partners at the TFWA World Exhibition & Conference in Cannes, held in late September and early October.
It features eight distinct citrus notes among 11 botanicals, including quince – often referred to as the Nordic lemon – as well as orange blossoms and leaves.
Focusing on the concept of infinite citrus, the inspiration is reflected in both the bottle’s design and the drink itself.
Jörgen Herman, export director at Liviko, said: “Developed as a travel exclusive, Crafter’s Infinite Citrus Gin embodies the brand’s dedication to craftsmanship, innovation and visual impact. Our goal was to create a citrus-forward gin that feels complete from the very first sip.
“The highly encouraging response in Cannes confirms that Crafter’s Infinite Citrus Gin brings something genuinely new to the market – a refreshing profile that is sophisticated yet effortlessly enjoyable.”
The new gin will be available at leading GTR outlets soon, with plans for wider distribution throughout 2026.
The Liviko Group is described as the largest premium alcohol company in the Baltics and is headquartered in Tallinn, Estonia. It has 280 employees and a distribution presence in more than 70 international markets.
The company’s portfolio includes brands such as Vana Tallinn liqueur, Viru Valge vodka, Crafter’s Gin, and Caribba Rum.
Last year, The Spirits Business interviewed Gloria Hallaste, Liviko’s export marketing specialist, to discuss the company’s brands and commitment to sustainability.
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