Sir Edmond Gin lands in Cyprus
Dutch brand Sir Edmond Gin has launched in Cyprus through a distribution partnership with Denickom Enterprises.
The strategic partnership aims to enhance the gin brand’s visibility and market penetration across the Cypriot trade and retail sectors.
Lotte Dekker, commercial manager at Sir Edmond Gin, said: “Cyprus is an exciting and dynamic market for premium spirits. We are thrilled to partner with Denickom Enterprises, a company that has proven trade experience. Together, we look forward to introducing Sir Edmond Gin to bartenders and gin enthusiasts across the island.”
Limassol-based Denickom Enterprises has built an extensive network throughout Europe and has ‘solid connections’ in the Cypriot market.
The trading company’s long-standing relationships within the hospitality and retail sectors are said to make it an ideal partner for expanding the gin brand’s presence in the on- and off-trade channels.
Under the agreement, Denickom will also lead Sir Edmond’s marketing and brand education in Cyprus.
Konstantinos Nikolaou, general manager of Denickom Enterprises, believes Sir Edmond is “perfectly suited to our island’s vibrant bar culture and our appreciation for quality experiences”.
Described as the world’s first bourbon vanilla-infused gin, Sir Edmond was founded in 2016 and is currently available in more than 30 international markets, including the Caribbean, Taiwan, and travel retail.
Earlier this month, the brand invited strategic partners to invest in its global expansion and enhance its presence in key markets.
In October, Sir Edmond Gin launched a new website featuring an immersive learning platform.
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