Hennessy partners with rapper Bad Bunny
LVMH-owned Cognac house Hennessy has partnered with Puerto Rican rapper and singer Bad Bunny on his Debí Tirar Más Fotos world tour.
Hennessy will create immersive activations during Bad Bunny’s tour.
These will include two signature cocktails that fans can enjoy: Hennessy Pasión and Hennessy de Coco. The latter was created by Bad Bunny himself.
The cocktails were inspired by Bad Bunny’s new Debí Tirar Más Fotos album and use ingredients close to Puerto Rico.
The Hennessy De Coco blends coconut and tropical fruits with Cognac, while the Hennessy Pasión is described as a playful mix of passionfruit and lemonade with Cognac.
Guests can also explore the ‘Hennessy Clúb’, which is said to show the brand’s universe through ‘multi-sensory moments’ that blend Puerto Rican heritage, music and lifestyle.
Bad Bunny’s DeBÍ TiRAR MáS FOToS world tour will kick off next week on 21 November in the Dominican Republic.
Hennessy’s president, Charles Delapalme, said: “At Hennessy, we deeply believe that culture is a force for progress. And through the Debí Tirar Más Fotos World Tour, Bad Bunny brings people together. We are honoured to be part of it as this partnership celebrates the power of culture to connect worlds and unite in a collective energy.
“For decades, Hennessy has partnered with artists who share the same spirit of creativity and champion culture. We believe both music and Hennessy are crafted to move people.”
In its other collaborations with famous faces, the Cognac brand also recently continued its partnership with LeBron James, which caused a stir on the internet and was one of our top marketing moves from October.
In its latest financial report, Moët Hennessy declined by 4% in organic sales to €3.91 billion (US$3.4bn) for the first nine months of 2025. Hennessy Cognac struggled to return to growth in China and the US.
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