Crème de la crème: Coppa Cocktails
Coppa Cocktails White Choc & Passion is the brand’s first cream liqueur cocktail, combining indulgence with exotic flair in a ready-to-serve format.
Smooth, velvety cream, delicate white chocolate sweetness, and a lingering passion fruit finish. What else could you ask for from an innovative cocktail? Offered in a standout cocktail-shaker-shaped bottle, the first cream liqueur serve from the Spanish MG Destilerías’ Coppa Cocktails is designed to provide a bar-quality experience all year round to surprise and delight consumers with every sip.
White Choc & Passion marks a new chapter for Coppa Cocktails as it takes its first steps into the global travel retail (GTR) space. Representing not only the brand’s first creamy creation but also its first limited edition, the cocktail combines familiar flavours with innovation.
White Choc & Passion was designed to be enjoyed chilled or over ice – offering a simple approach to mastering perfect serves every time. For an enhanced experience, it can be topped with a light dusting of cacao powder.
“White Choc & Passion is a milestone for Coppa,” says Manu Giró, CEO of MG Destilerías. “It is our first limited edition, our first creamy cocktail, and our debut into GTR. This launch reflects our dedication to bold innovation, while giving consumers a unique flavour experience they never saw coming.”
The release taps into consumer trends such as a growing interest in convenience, flavour experimentation and cream liqueurs. According to data from Credence Research for 2024, cream liqueurs are projected to grow at an annual rate of nearly 10% through to 2032, eventually exceeding a value of US$6.5 billion. Additionally, flavour experimentation has been identified by IWSR as one of the strongest motivators behind consumer purchases.
Coppa Cocktails’ new flavour combination brings together tastes of white chocolate and passion fruit in a sweet unison, ticking all the boxes for a velvety cocktail that can be enjoyed on all occasions – from summer heatwaves to cold winter evenings.
Traveller’s delight
With the launch of White Choc & Passion, Coppa Cocktails aims to establish a strong presence in the GTR market, and will prioritise airports, in-flight services and cruise channels. Available in two convenient formats, 700ml and 100ml, both at 11% ABV, White Choc & Passion is designed to appeal to the gifting market, making it a memorable souvenir for travellers or a standout gift for cocktail enthusiasts.
Travellers in Europe and the Middle East can indulge in the unique flavour of white chocolate and passion fruit in Spain, the UK, the Netherlands, Germany, Lebanon, and the UAE.
Priced at RRP €17 (US$20) for a 700ml bottle, the cocktail’s unexpected flavour combination, with its indulgent creamy profile and tropical freshness, along with its eye-catching presentation, is sure to provide an enjoyable experience.
Related news
Jack Daniel’s debuts new Country Cocktails flavours
