Bacardí gets into Halloween spirit
Rum brand Bacardí has unveiled its latest seasonal collectable – a limited edition glow-in-the-dark bottle complete with a skeleton motif, designed to be a centrepiece for Halloween celebrations.
Now available across the US, the skeleton bottle holds Bacardí Superior white rum, and anchors the brand’s 2025 Halloween programming, which invites fans to enjoy festive cocktails and immersive activations across music, entertainment, and nightlife.
This year’s celebrations include seasonal cocktails, a takeover of the Exosphere of Sphere in Las Vegas, a partnership with Remezcla and AMC Networks, Escape Halloween Festival, and the title sponsorship of Janelle Monáe’s annual Wondaween Bash.
“Halloween is one of the biggest moments of the year for Bacardí, not only because it’s when friends and families come together to craft unforgettable cocktail experiences, but also because the season perfectly captures the playful and bold spirit of our brand,” said Lisa Pfenning, Bacardí’s vice-president of North America.
“From our limited edition skeleton bottle and lineup of Halloween-ready cocktails like the Blood Moon and the Bacardí Zombie, to immersive activations with partners like AMC Networks and Sphere, Bacardí is showing up at every moment. We know fans plan their Halloween months in advance, choosing movies, costumes, and parties, and we’re excited to bring fresh energy to those moments with cocktails and activations that make the holiday even more unforgettable.”
Halloween lineup
In Las Vegas this week, Bacardí has taken over the world’s largest LED screen.
The Exosphere – the exterior of Sphere in Las Vegas – has debuted Spirits in Motion, a 60-second ‘hypnotic’ custom visual that blends cocktail mixology with haunting Halloween imagery, featuring skulls and skeletons inspired by the limited edition bottle, and bats drawn from the brand’s iconic logo – all as part of the venue’s ‘Sphere of Fear’ content show.
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Bacardí will also be bringing its Halloween spirit to AMC’s FearFest programming event this month. Viewers will catch a look at the brand’s Zombie cocktail as it takes centre stage in spots to air during the new season of hit series The Walking Dead: Daryl Dixon, including the season finale episode.
Plus, on AMC+, Bacardí is sponsoring the ‘FearFest Favourites by Janelle Monáe’, a curated list of horror film picks for ‘spooky season’ from the multi-hyphenate artist and host of FearFest, which is currently available to stream all month long.
In addition, as the title sponsor of Janelle Monáe’s Wondaween party, Bacardí will debut the Rave Yard Mojito alongside a lineup of festive libations.
“Halloween is my favourite time of the year – a moment we collectively step into the wildest parts of our imaginations,” said Monáe. “I’m excited to welcome Bacardí to the Wondaween festivities this year. Every time I see those bat wings I’m reminded of the fun we will have soaring into the Halloween season. Keep an eye out in the coming weeks, we’re excited to bring you something truly ‘fangtastic’ this Halloween.”
The brand is also partnering with My Code’s Remezcla to launch ‘Whispers From The Feed’, a cheeky and spooky new social series hosted by What We Do in the Shadows actor Harvey Guillén.
The series debuted on 6 October, and explores three eerily familiar digital-age dilemmas – from accidental double taps to cringeworthy family comments – all paired with festive Bacardí Halloween cocktail recipes.
Episodes will roll out throughout the month across @bacardi, @remezcla, and @harveyguillen’s social channels.
Finally, Casa Bacardí will return to Escape Halloween starting 31 October.
This year’s experience will feature a stage activation in the heart of Crazy Town, a stacked Casa Bacardí DJ lineup, and all-new cocktails, including frozen selections.
Guests can also join the costume contest, capture their experience with photo moments, and take home custom bat sprout giveaways.
To top off the Halloween takeovers, the brand has crafted a ‘haunting’ lineup of cocktails, including the Bacardí Blood Moon, The Zombie, The Goblin, and Bobbing for Appletinis.
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