Stoelzle: a complete journey of value creation for premium spirits
Stoelzle is one of the world’s specialists in value creation and customisation for premium spirits brands.
With deep expertise in glass making, decoration, and closures, the group turns bottles into storytelling canvases that elevate a brand’s identity. By placing its full know-how at the service of the spirits industry, Stoelzle helps craft distillers, ambitious regional players, and global leaders showcase the true excellence of their products.
Its mission is clear: to increase the perceived value of every spirit bottle or decanter it conceives and dresses. Through design, glass-making excellence, advanced decoration, and tailor-made closures, Stoelzle captures the passion of distillers and translates it into a unique and elevated brand expression.
Each project is built around the essence of the nectar inside the bottle, its quality, authenticity, and values, ensuring that every detail amplifies the story the brand wants to tell. In doing so, Stoelzle enables spirits houses to accelerate their premiumisation strategies and stand out in an increasingly competitive market. This creativity is paired with the precision of premium glass-making and the artistry of cutting-edge decoration, delivering bottles that embody singularity and sophistication.
Every year, Stoelzle brings hundreds of new designs to life: ranging from minimalist, elegant silhouettes to bold, sculptural statements. Many of these creations have been internationally awarded for both innovation and execution. Whether showcased on the shelf, behind the bar, or in a consumer’s hand, our bottles are designed to command attention and remain memorable long after the first impression.
Stoelzle’s end-to-end approach ensures agility, speed, and impact. By integrating design, production, and finishing under one roof, the group guarantees seamless execution from concept to market. This efficiency allows brands to shorten time to market while maintaining uncompromising standards of quality and creativity.
Responsibility as standard
Premium today is inseparable from responsibility. Modern consumers expect not only beauty and distinction but also sustainable practices. Stoelzle has made responsibility a core pillar of its strategy, investing consistently in greener technologies and ethical sourcing. This commitment has been recognised with an EcoVadis gold medal for the fourth time, placing the group among the top 2% of global glass manufacturers.
Stoelzle, the partner of value creation
With more than 200 years of history, Stoelzle joined the CAG family-owned conglomerate in 1987. The group has expanded internationally while remaining firmly anchored in Austria. Stoelzle now operates six production sites and four decoration facilities across Europe and North America, supported by sales offices in Austria, France, the UK, the US, Poland, Italy, and more.
This global presence allows Stoelzle to serve spirit brands of all sizes with the same passion and dedication: combining innovation with scale, agility with integration, and tradition with forward-looking responsibility. For spirits brands seeking packaging that amplifies their story, Stoelzle is more than a supplier: it is a trusted partner in value creation, customisation, and premiumisation. Because in glass, as in spirits, true excellence is never standard: it is always crafted.
Visit: https://www.stoelzlespirits.com/
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