Three Sixty Vodka: the diamond standard in premium spirits
For three consecutive years, Three Sixty Vodka has been the number one premium vodka in Germany, according to the Nielsen Vodka Report from 2022-2024.
The brand from the German beverage company Schwarze und Schlichte has built a reputation for clarity, quality and style that resonates strongly both on retail shelves and in the on-trade. At the heart of the vodka itself lies a unique production process. Three Sixty undergoes four distillations before being refined through a special diamond filtration – a technique that ensures a remarkable level of purity and smoothness. The result is a vodka that delivers a crystal-clear taste experience, loved by consumers and experts alike.
But excellence at Three Sixty extends beyond the liquid. The premium ethos is reflected in the striking design of the bottle. With its bold diamond cut glass structure and a distinctive black velvet label finished in silver, the brand has crafted an unmistakable identity. The sleek and timeless corporate design embodies the brand’s promise: stylish minimalism with a luxurious edge.
Alongside its iconic bottle, Three Sixty has also tapped into one of the most dynamic consumer trends: the ready-to-drink (RTD) movement. With seven innovative flavours, the range of RTD cans brings the brand’s premium experience to life in a convenient ‘to-go’ format. They’re perfect for festivals or spontaneous get-togethers and have become a major growth driver, expanding the brand’s reach and making premium vodka enjoyment more accessible than ever.
More than just a high-quality spirit, Three Sixty Vodka has become a true lifestyle symbol. It represents a premium way of life and serves as a statement piece for a young, ambitious audience that expects more from every moment. Over the past years, the brand has deeply embedded itself into pop culture through strong visibility at music festivals, collaborations within the German music scene, and a pulse on the latest cultural trends that resonate with its target audience.
While Germany remains its strongest market, Three Sixty’s success story is an increasingly international one. Already present in Austria, the Netherlands and Switzerland, the brand entered the UK in 2025. This expansion is only the beginning. “The success in Germany is just the beginning. The strong acceptance of our brand offers immense potential for further international success,” explains CEO Katharina Schwarze, underscoring the company’s ambition to strengthen its presence across additional countries in the near future.
To mark the next stage of its journey, Three Sixty Vodka unveiled a new bottle design in September. The new look stays true to the brand’s DNA, highlighting the signature diamond-cut structure, while introducing modern typography and an even more polished, upscale aesthetic. “The guiding principle of the redesign was clear: We are strengthening an icon,” says Tim Hotfiel, senior brand manager.
Award-winning excellence
This year has also brought international recognition. At the prestigious Vodka Masters by The Spirits Business, Three Sixty earned a Gold medal, impressing the judges with its “clean, crisp note with fennel and anise” and a “viscous, weighty palate that would hold up well with a variety of mixers.”
This accolade not only confirms the superior quality of the vodka, but also reinforces its global standing as a serious contender among the world’s leading spirits. With its combination of innovative production, iconic design, cultural relevance, and growing international footprint, Three Sixty Vodka has set a new diamond standard in the premium vodka segment.
From Berlin to the world, the brand continues to captivate audiences – whether in the club, at festivals, or on-the-go with its RTD cans. One thing is certain: this diamond-filtrated spirit will keep shining.
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