Absolut celebrates Wicked sequel with Paris Hilton
Pernod Ricard-owned Absolut Vodka has returned as the official spirit of Wicked: For Good, and has marked the partnership with a limited edition sequinned bottle sleeve and cocktail kit.
Wicked: For Good is the conclusion to the global musical movie phenomenon, which will make its cinematic debut on 21 November.
To celebrate the occasion, Absolut has reprised its collectable sequin bottle sleeve – its first since 2017 – with a fun Wicked-themed twist: the sleeve transforms from pink to green with the flick of a wrist.
The limited edition Wicked sleeve is available at retailers throughout the US and will be sold on Absolut’s Wicked: For Good homepage.
This collector’s item is part of a ‘thrillifying’ new cocktail collection curated for mixing up in honour of the new movie.
The ‘Absolut-ly Wicked Good Cocktail Collection’ features the limited edition bottle of Absolut in the sequin bottle sleeve, a set of pink and green Martini glasses, and edible pink and green glitter garnishes for an ‘electrifying cocktail finish’.
The set also includes The Grimmerie recipe book, allowing consumers to shake up the Absolut x Ozmopolitan, Absolut x Thrillifying! Twist, and Absolut & Kahlúa x Ozpresso Martini. Plus, it includes a Fandango gift card to see Wicked: For Good in cinemas.
As the official spirits partner of Wicked: For Good, Absolut will also be bringing themed cocktail experiences to cinemas, bars, restaurants and homes nationwide.
A partnership ‘for good’
In the spirit of Wicked: For Good, Absolut has teamed up with the ‘queen of kindness’, Paris Hilton, and her social impact organisation 11:11 Media Impact – the charitable division of her global media company whose mission is to drive positive, meaningful, and lasting change – to grant Wicked: For Good wishes for ‘deserving’ fans and raise money to offer life-changing support to those who need it most.
All proceeds from the Absolut-ly Wicked Good Cocktail Collection – plus a flat donation from Absolut – will be donated to 11:11 Media Impact.
“Absolut has long advocated for the values of courage, friendship and standing up for what’s right. It’s core to the very essence of the brand, and these values are mirrored in everything that Wicked: For Good champions,” said Bethan Hamilton, brand director, Absolut. “Last year, Wicked created a sensation that Absolut was proud to be a part of, and this year we hope to inspire even more moments of connection over a wicked good cocktail.”
Absolut and Paris Hilton will gift 11 lucky winners the Absolut-ly Wicked Good Cocktail Collection. For a chance to win, fans can share a photo or video on social media of their favourite Absolut x Wicked: For Good cocktail, explain how Wicked has changed their life ‘for good’, and tag @AbsolutUS, @ParisHilton and @wickedmovie, or upload a submission on the Absolut x Wicked: For Good website.
One lucky fan will also have the chance to win a trip to the Wicked: For Good premiere in New York City for two, along with airfare and hotel accommodation.
“I live for creating iconic moments together with Absolut that shape culture, foster connection, and make the world a more inclusive place,” said Hilton. “Wicked: For Good represents so many of the characteristics that my partnership with Absolut was created on, so I can’t wait to share an Absolut Ozmopolitan and spread kindness with my fellow Wicked fans.”
Paris Hilton previously linked up with Absolut at Coachella.
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