Skinny joins The Incubator
Charter Brands’ subsidiary, The Incubator, has welcomed Skinny ready-to-drink (RTD) cocktails to its portfolio.
The Incubator specialises in connecting spirits producers with distributors globally. Through the partnership with the platform, Skinny aims to expand its distribution into key markets, including Europe, South Africa, Australia, South America, South Korea and China.
The global RTD market is one of the fastest-growing segments in the drinks industry, and Skinny is said to be well-positioned to lead with its wellness-first proposition.
Skinny’s RTD cocktails – which include Hard Berries and Hard Lemonade at 4% ABV – are crafted with certified organic ingredients; they are free from artificial additives and are naturally low in calories.
Ana Lomba, coordinator at The Incubator, said: “We’re absolutely thrilled to partner with Skinny. They’ve created something truly exceptional – organic, sugar-free, allergen-free, and bursting with flavour. We can’t wait to share this innovative brand with consumers around the world.”
With Skinny on board, The Incubator continues to expand its diverse portfolio of innovative brands, reinforcing its mission to connect producers with the right partners and bring ‘exciting’ propositions to global markets.
Aleksander Berge, CEO of Skinny, stated: “We are excited to announce our partnership with The Incubator portfolio – a collaboration built on a shared commitment to healthier, smarter drinking for the way we live today.
“Skinny cans represent a new, organic approach to refreshment, designed for conscious consumers who crave something better. With The Incubator’s innovative distribution and deep market insight, we have the perfect partner to challenge old habits and spark real curiosity.
Together, we’re setting the stage for a new era of mindful enjoyment – inviting everyone to discover just how good ‘better for you’ can taste. Join our mission to make alcohol healthier.”
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