Lainey Wilson takes Barmen 1873 Bourbon on tour
Coors Whiskey Company has created a limited edition Barmen 1873 blended Bourbon for Grammy award-winning country singer Lainey Wilson.
The limited edition bottling created by Coors for Wilson’s US stretch of the 2025 Whirlwind World Tour is a blend of straight Bourbons, bottled at 46% ABV.
The label is part of the brand’s partnership with Wilson. Established in early 2024, the multi-year agreement kicked off with a Wilson-themed ‘Bell Bottom Country’ pop-up in Nashville, with all proceeds benefitting her charity, the Heart Like a Truck Fund.
Limited to 1,000 cases, the new commemorative bottle features a complete design takeover inspired by the 4x4xU singer’s style and career.
Standout features of the individually numbered release include a 2025 Tour band and Lainey Wilson Whirlwind World Tour emblem.
Wilson said: “This bottle of Barmen 1873 has my name written all over it – literally – and it’s coming on the road with us. My limited edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”
Launched on 12 August, Barmen 1873 x Lainey Wilson will be available exclusively in the US, aligning with tour stops across the country, including Nashville, Dallas, Denver, Chicago, and Tampa.
Susie McInerney, marketing lead for Barmen 1873 Bourbon, commented: “This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour. It’s a celebration of a shared American spirit – and something truly special for both music fans and whiskey drinkers.”
The Bourbon brand is part of Molson Coors’ spirits portfolio, which was established in 2023.
Earlier this year, brewing giant Molson Coors acquired an 8.5% stake of UK-based mixer producer Fever-Tree for £71 million (US$88.4m).
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