Beso de Agave syrup launches in Mexico
The Romantic Agave Company’s agave syrup brand, Beso de Agave, has partnered with Las Espirituosas for its debut in Mexico.
The certified organic agave concentrate has already secured listings in cocktail bars around Mexico under the new distribution agreement.
Beso de Agave is produced in Jalisco, Mexico, and was launched in 2010 to enhance the flavour and aroma of cocktails.
The concentrate is said to have a unique consistency, gentle sweetness, and toasted agave notes, making it an ideal ingredient for bartenders and mixology enthusiasts.
Las Espirituosas is an incubator distributor dedicated to craft Mexican brands. The company works closely with top cocktail bars across the country and claims to be very involved in the bartender community.
Ingrid Solis, sales director and co-owner of Las Espirituosas, said: “We are very proud to launch Beso in Mexico. Its unique texture is a strong added value for the bartenders, and we are very confident that Beso will become the first agave syrup choice for mixologists in Mexico.”
Beso is distributed in Europe by Stockholm-based AliasSmith.
Earlier this year, the brand received a new identity that highlights its rich amber hue and celebrates Mexican heritage.
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