Olujo Tequila bottled in ‘sculptural artifact’
Ultra-premium Tequila Olujo has launched across the US with the aim of transcending the category via its ‘relentless pursuit of perfection’.
In an era ‘saturated’ with celebrity-backed labels and ‘flashy’ branding, Olujo says it is taking a ‘decidedly different approach’, with a focus on ‘craft over clout’.
Aged and bottled in Tequila Valley, Olujo is said to represent a meticulous balance of tradition, terroir, and taste. It has been designed for those who appreciate complexity and depth, and boast a ‘quiet confidence in what they choose to pour’.
Entrepreneur Adam Weitsman founded the brand with a vision to transcend the traditional spirits category and create a cultural artifact.
“Our mission is to create something that transcends the Tequila category,” commented Weitsman. “This isn’t just another Tequila – it’s a statement of intent. It’s made for those who appreciate subtlety, seek depth, and connect with things that feel thoughtfully made.”
Olujo’s first expression, an añejo, is available in key markets including New York and Miami. Nationwide direct-to-consumer shipping is available via www.olujo.com for RRP US$500.
The Tequila is distilled exclusively from Blue Weber agave, which was grown in the mineral-rich soils of Los Altos, Jalisco.
The agave was slow-cooked in stainless steel autoclaves, fermented in stainless steel tanks, and double-distilled in copper pot stills to preserve its ‘nuanced’ character.
It was then aged for 18 months in American oak barrels and bottled at 40% ABV.
“Olujo is born from a relentless pursuit of perfection, balanced by the discipline to do less, but better,” explained master blender Alex Garcia. “Every detail reflects our devotion to craft. We don’t chase trends. We honour tradition, refine it, and reimagine what Tequila can be.”
The Tequila’s 750ml vessel is described as a ‘sculptural artifact’, designed by renowned sculptor Ivan Venkov and crafted in ceramic by Anfora, a century-old ceramic house in Hidalgo, Mexico.
Choosing ceramic over glass wasn’t just an aesthetic decision, the brand says, rather it is a nod to Mexico’s rich artisanal tradition, where vessels have long held not just spirits, but stories, and rituals.
“Olujo isn’t branded to be seen – it’s designed to be felt,” said co-founder Oliver Camilo. “It’s high-craft Tequila for a life of taste, created for moments that matter.”
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