Indonesian rum Santana launches
Produced in Indonesia, rum brand Santana has launched with two variants: Spiced and White.
Rum is a spirit made around the world that as a result, invites adventure. And with its widespread production, new makers are emerging, such as in Indonesia with the arrival of Santana.
Hailing from Java, the rum has two expressions in its debut range – Spiced and White – and brings the marauding spirit of the Java Sea to curious drinkers.
Spiced sits at 35% ABV and has been matured in oak barrels that adds a layer of warmth and Indonesian spice to its profile, while White has also been distilled from the molasses of Java and boasts clean and fresh notes, plus an ABV of 40%.
Both are designed to be accessible and sipped on any occasion; from party celebrations to moments of quiet during golden hour as the sun comes down.
The Spirits Business caught up with Santana’s brand manager Adrian Pratama for the full rum-down.
What makes Indonesian rum unique? And what makes rum so special in comparison to other spirits?
Santana Rum is made using sugarcane from Java Island and a blend of local Indonesian spices. This unique combination gives it a bold, smooth flavour that’s rich, aromatic, and different. What makes it special is its warm, versatile character. Santana takes it further with a distinct Indonesian twist. It’s not just a spirit, it’s a flavour experience you won’t find anywhere else.
What is the story behind Satana rum?
Santana Rum is inspired by the strength and toughness of Djong, a legendary ship from Java that conquered the vast ocean. The name Santana, which means ‘ocean’ in Javanese, is here to accompany and conquer the ocean of life.
Can you tell us about where it is produced and how it is produced?
Santana Rum is proudly produced by PT Asti Dama Adhimukti in Tabanan, Bali. It’s made from fermented molasses and goes through a double distillation process to create a smooth, refined spirit with rich character. What makes Santana truly stand out is its blend of authentic Indonesian spices, which gives it a warm taste and a deep, natural spice flavour that’s both unique and memorable.
How does Indonesia’s climate contribute to the rum’s character?
Indonesia’s warm, tropical climate plays a big role in shaping the character of Santana Rum. The constant heat allows the rum to develop deeper flavours. This climate also enhances the richness of the local spices used in Santana Rum, resulting in a bold, aromatic profile with warm, well-rounded spice notes that truly reflect the spirit of the islands.
Can you describe Santana’s profile? What flavours can drinkers expect and how might they react?
Santana Rum has a smooth, bold profile with rich layers of warm spices. These flavours are balanced with a touch of natural sweetness from Java-grown sugarcane, creating a deep, aromatic character. Drinkers can expect a warm, clean finish that lingers pleasantly, perfect for sipping or mixing.
How is it best enjoyed? And on what occasion?
Santana Rum is incredibly versatile, it’s perfect to enjoy neat or over ice to appreciate its rich, clean character. It also pairs well with simple mixers like cola or tropical juices for an easy, flavourful drink. Whether you’re relaxing at home, hosting friends, or crafting artisan cocktails, Santana fits any occasion.
Best cocktails for Santana?
Santana Rum works beautifully in classic rum cocktails. It’s especially great in a Daiquiri, where its smoothness and richness add depth to the simple mix of lime and sugar. It also shines in a Piña Colada, bringing warmth and complexity to the creamy coconut and pineapple blend, making every sip feel like a tropical escape.
Related news
Trump threatens EU with tariffs yet again
