Gotlands Gin joins The Incubator
By Miona MadsenCharter Brands’ subsidiary The Incubator has welcomed Swedish gin Gotlands to its growing brand portfolio.

The Incubator is dedicated to connecting spirits producers with distributors.
The platform will help to introduce Gotlands Gin to new markets and support the distribution of its latest Espresso Martini expression.
The gin’s crafted range utilises local herbs grown in the mineral-rich Gotland soil, offering multiple expressions, including dry and pink gins, vodka, and pre-mixed cocktails such as Dry Martini, Mulled Wine and Espresso Martini.
On picking up the Swedish gin, Carmella Hendrikz, head of The Incubator, said: “Gotlands Gin is a brand just as unique as its bespoke bottle – thoughtful, refined, and full of character. From the quality of the liquid to the embossed H2O detail revealed once finished, every element tells a story.
“It is a standout gin that blends innovation with sustainability.”
Established in 2021, the gin takes pride in its Scandi heritage.
Mathias Jöhnk, co-founder of Gotlands Gin (Gotlands Ginfabrik), added: “Over the past few years, Gotland Gin Distillery has experienced significant growth in both revenue and the number of high-quality products. This expansion has positioned us as one of the fastest-growing and most exciting Swedish distilleries, ready to make a mark on the global stage.
“We are 100% ready to take the next step in our journey and introduce our award-winning spirits to new markets worldwide.”
Earlier this year, The Incubator welcomed Finnish-owned Caribbean rum brand Come Hell or High Water to its portfolio.
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