Gibson’s launches gin and tonic in a can
La Martiniquaise-Bardinet has expanded its canned ready-to-drink (RTD) offering with Gibson’s London Dry Gin and Tonic.
Gibson’s gin is available in more than 50 countries worldwide with expressions such as a blood orange flavour and a botanical-infused London dry in its range.
The gin and tonic is the brand’s debut in the RTD cocktails market.
The canned cocktail is offered at 5% ABV in 250ml single-serve cans.
Combining Gibson’s London Dry Gin with tonic water, the serve brings forward notes of juniper berries, coriander, and citrus.
The RTD is available this summer in more than 10 countries, including Italy, Sweden, Mauritius, Northern Cyprus, and the Netherlands.
To support the launch, Gibson’s is implementing a targeted activation plan designed to increase visibility and encourage discovery through key channels.
The activations will include a digital campaign on social media, in-store visibility, tasting opportunities, and partnerships with influencers.
The launch follows La Martiniquaise’s entry into the RTD market earlier this year with the release of Cutty Sark and ginger ale in a can.
In March, the company expanded its Label 5 range with the introduction of Original Citrus flavoured Scotch whisky‐based spirit drink.
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