Belfast football stadium adds Clearer Twist to its name
Mixer brand Clearer Twist has become the official naming partner of the National Football Stadium at Windsor Park in Belfast, Northern Ireland.
The naming rights deal secured by the brand’s parent company, Clearer Group, is said to reflect more than just a commercial partnership – it is a statement of ‘local pride and community impact’ from a product with ‘deep Northern Irish roots’.
The Belfast-based stadium will be known as the Clearer Twist National Stadium at Windsor Park for the next eight years, and builds on the existing relationship between the Clearer Group and the Irish Football Association (FA).
In September 2023 the group, under its Clearer Water brand, became the official water partner for the Northern Ireland national teams and became the main sponsor of the Irish FA’s Challenge Cup, more commonly known as the Irish Cup, for 10 years.
Ross Lazaroo-Hood, global CEO, co-chairman and owner of Clearer Group, said: “I grew up in Larne, and I am passionate about Northern Ireland, a place which is, and always will be, close to my heart. And I always strive to give back to the local community whenever and wherever I can.
“When the opportunity arose to rename the national stadium in the country of my birth it made perfect sense. Over the coming year, we’ll be supporting the national team while also investing in grassroots initiatives and local sporting events across Northern Ireland. Our goal is to bring fans an exciting new chapter – one that embraces a new twist while honouring the proud traditions of Northern Irish football.
“The Clearer Twist National Stadium at Windsor Park will be a community, a shared space and we look forward to celebrating the next game and season, as well as welcoming everyone in Northern Ireland – both homegrown talent plus those international players to compete in our national stadium.”
Irish FA president Conrad Kirkwood added: “Our stadium is a place we are proud to call home. This new naming rights deal marks a new era for it, and will help us maintain it to ensure we continue to strive for a first class experience for fans and guests, not to mention the many teams that play here from right across our footballing community.
“The Clearer Group has strong, honest values which align with ours and, as a local company, we hope Northern Ireland’s and the wider football family will see the value in this partnership and really get behind it.”
Clearer Twist is now also the official mixer partner of the Northern Ireland senior men’s and women’s football teams. Supporters can expect to see its signature flavours across hospitality suites, bars, and fan experiences at the stadium.
Clearer Twist is available in Tonic Water, Ginger Ale, and French Pink variations, and boasts a high alkaline water level of pH 9.4, allowing it to be made with less sugar than many other tonic and mixer brands on the market. It is designed to be enjoyed on its own or with any spirit.
We interviewed Lazaroo-Hood in March about the brand’s launch into the UK market and how it plans to disrupt the mixer market.
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