Jack Daniel’s debuts Vanilla Coke RTD
Brown-Forman-owned Jack Daniel’s Tennessee whiskey has added a vanilla variant to its ready-to-drink (RTD) collaboration with Coca-Cola.
The new flavour is exclusive to the newly launched Jack & Coca-Cola Flavors Pack, a six-pack assortment of the range’s three flavours, available in the US.
The original Jack Daniel’s and Coca-Cola launched in Mexico in 2022, followed by a US and UK debut in 2023.
The first flavoured variant, Jack & Coca-Cola Cherry, followed in September 2024.
“We know today’s RTD drinkers are reaching for variety, convenience, and authenticity, and that’s exactly what our new Flavors Pack delivers by blending the bold taste of Jack Daniel’s with the classic notes of three Coca-Cola products,” said Mary Beth O’Mara, Jack Daniel’s RTD brand director.
“We’re proud of the innovation that has helped us develop a strong Jack & Coca-Cola lineup and are excited to make it easier than ever to offer a flavour for every taste.”
The new variant is said to have a ‘crisp and refreshing finish with a sweet hint of vanilla, balanced by the bold notes of Jack Daniel’s Tennessee Whiskey’.
Each expression in the range has an ABV of 7%. The new Flavors Pack retails for US$17.99.
Earlier this year, we spoke to The Coca-Cola Company’s senior director for alcohol RTDs about how the firm chooses its partners.
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