Soho House ups no-and-low focus
UK and North America-based Soho House venues have debuted a range of new no- and low-alcohol cocktails in the wake of increased demand.
The new alternative cocktail menu, created by Cyril Francoise, head of bars for the UK, Europe and Asia, includes an Energising P/Loma, a Hibiscus Nogroni, a Skinny Tommy’s Margarita and a Wildflower Highball.
Soho House said the addition of the new drinks offering reflects growing demand from members seeking ‘elevated, health-conscious options that don’t compromise on flavour or experience’.
No-and-low serves now make up 30% of the drinks offering across all Soho House locations in the UK and North America.
The Energising P/Loma is made with the gut-health elixir Three Spirit Livener, while the Hibiscus Nogroni is a non-alcoholic take on the classic serve made with Pentire Adrift, an alcohol-free botanical spirit produced in Cornwall in the UK.
For other creations such as the Skinny Tommy’s Margarita, a quarter-strength blanco agave spirit from Quarter Proof is used as a base and is said to provide a lighter Margarita experience as a result.
Meanwhile, the Wildflower Highball blends Seedlip Garden 108 with non-alcoholic apéritif Botivo.
A functional drinks section has also been added with a red berry and Sarawak drink made with cordyceps and maca, a gut heath-supporting Deeply Prebiotic shot, and Trip’s new Mindful Blend range.
No-and-low drinks were first introduced to Soho House menus in 2019.
The no-and-low market is worth US$13bn according to IWSR Drinks Market Analysis and is forecast to rise at a compound annual growth rate (CAGR) of 6% between 2023 and 2027.
In The Spirits Business’ 2024 World Spirits Report, the editorial team explored where future growth for low-and-no could come from if these forecasts do come true.
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