Famous Grouse makes ‘biggest ever’ festive spend

Edrington-owned blended Scotch brand The Famous Grouse has announced the launch of two new TV advertisements and a Christmas campaign in the UK valued at more than £2 million.

The Famous Grouse will launch a Christmas campaign in the UK valued at more than £2 million

Edrington’s new TV adverts will focus on two key brand messages – ‘perfectly balanced’ and ‘smooth’ – in the run-up to Christmas.

‘Perfectly Balanced’ will air in the UK and Sweden for the first time on 17 October, with the second advert to follow in November.

At the same time, The Famous Grouse distributor Maxxium UK has announced the “largest ever” Christmas investment by the brand, which is set to reach more than 40 million adult consumers between October and December.

Suzy Smith, marketing director, regional power brands, Edrington, said: “Our fans tell us that they know Christmas is coming when they see the grouse on TV, and we’re confident that these new adverts perfectly capture the spirit of the brand.

“Our on- and off-trade stockists are set to benefit significantly from this investment in the build up to Christmas, which will help us to connect with our consumer audiences and drive purchase in the UK and other key markets during this crucial selling period.”

The UK-wide campaign will feature in 3,000 bus shelters and 400 supermarkets across key cities, investing in out-of-home media for two weeks from launch and then again in December.

 

Johna Penman, marketing controller for The Famous Grouse at Maxxium UK, added: “Christmas is always a key season for The Famous Grouse but this year will be even bigger and better. We’ve invested a significant amount in this festive period and it’ll be the first time we’ve run two new adverts for The Famous Grouse in rotation.

“The new campaign celebrates our much loved icon who can now be seen enjoying life in his natural habitat whilst retaining his playful sense of humour. By underpinning our quality offering and championing our iconic Grouse, we are determined to come out on top and win this Christmas. We’re confident this new campaign will deliver.”