Hennessy creates scarf to mark 60th Gold Cup

Cognac house Hennessy has partnered with luxury fashion brand Beulah London to create a limited edition silk pocket scarf in celebration of the 60th Hennessy Gold Cup.

Taking place at Newbury Racecourse on Saturday 26 November 2016, the 60th Hennessy Gold Cup is Britain’s longest-standing racing commercial sponsorship.

Created for both men and women, the silk pocket scarf will incorporate Beulah London’s signature blue and Hennessy’s silver grey and is printed with the number 60 and a six-line pattern to symbolise the six decades of the Hennessy Gold Cup.

Beulah London’s founder Natasha Rufus-Isaacs, said: “We wanted to create a unique item that not only commemorates a historical sporting occasion that we enjoy each year, but that can be enjoyed by men and women – either as a neck or wrist scarf, pocket square or elegant bag tie.

“Hennessy is a great partner for us to do this with – its unique heritage and authentic craftsmanship echoes our brand values.”

Hennessy UK brand director, Ali Wilkes, said: “Hennessy is delighted to partner with Beulah London in the creation of a bespoke scarf which commemorates the incredible 60th running of the Hennessy Gold Cup.”

Hennessy will also be creating a series of limited edition cocktail serves to mark the 60th Hennessy Gold Cup.

The Hennessy and Beulah London limited edition scarf will be available to purchase online from 1 November priced at £60.