Belvedere bar launches at Heathrow

Moët Hennessy has launched a Belvedere Vodka sampling bar at London Heathrow Airport Terminal 5 in an effort to target an international audience.

Staffed by three liquor specialists from travel retail specialists Blackjack Promotions, the Belvedere Bar is predominantly geared towards appealing to American and Arab passengers at the UK’s busiest airport.

The bar offers the chance to sample Belvedere neat, on the rocks, as a Martini cocktail, or with a variety of mixers.

The entire Belvedere vodka range can be purchased from the bar at £29.99 per litre bottle, along with Belvedere Intense Unfiltered, the only European outlet to stock the product for the duration of the bar’s operations.

The bar, which launched this month, is set to run for nine weeks, finishing on 31 May.