MBG Nordic celebrates ‘strengthened’ position

Drinks distributor MBG Nordic is celebrating its first year of operation, claiming it has “strengthened” its parent company’s market position in the Nordics, Baltics and Poland.

MBG Global Brands formed MBG Nordic to handle 15 brands throughout the region, distributing to both the on- and off-trade through local partners.

Following the launch of the business, MBG was able to release Il Santo sambuca, Cazcabel Tequila, the Dos Mas shot brand and Meyer’s Bitters into the Nordics.

“During our first year MBG Nordic can celebrate the presence of more MBG quality brands across the region,” said MBG. “In the Nordics, Baltic and Poland our market position has been strengthened in both on- and off-trade.”

The group said its Dos Mas Tequila-based shot brand is targeting consumers with four “unique” flavours, while Cazcabel Tequila has won numerous awards.