Tia Maria to unveil new bottle design in Cannes
Italian drinks group Illva Saronno is set to unveil new packaging for its coffee liqueur Tia Maria at this year’s TFWA World Exhibition & Conference.
The new design is said to take on a contemporary twist, with an elegant silhouette to show off its harmonious shapeThe new bottle, which will launch at the conference in Cannes, is said to take on a contemporary twist, with an elegant silhouette to show off its harmonious shape.
The deep red label on the black bottle aims to make Tia Maria more prominent behind the bar and on the shelf.
The new design has been tested with consumers through the use of an innovative research method based on neuromarketing, which blends traditional marketing with neuroscience and psychology and measures what occurs in the human brain when it is subjected to stimuli related to products or brands.
Flavio Lasalandra, international marketing director, said: “This is a big year for Illva Saronno, with the new look Tia Maria bottle and the new limited edition designer bottle coming out – details of which will be announced in October.
“We’re extremely pleased with the new look for Tia Maria bottle which we’re confident will have much improved shelf stand out and appeal within travel retail. We’re looking to support the new bottle with instore activations and tastings in order to engage directly with passengers.”
In November last year, weekly glossy Grazia teamed up with Illva Saronno to release a limited edition Tia Maria bottle to celebrate the magazine’s 10th anniversary.
