Hyper-local delivery service launches in London

HOPT, a drinks concept combining a fast-changing retail offer with on-demand spirits delivery is set to launch in Shoreditch, serving only East and Central London.

Set to go live on 14 July, HOPT offers a regularly curated selection of spirits, wines and beers from its Boxpark base, and for delivery in a one-mile radius within 60 minutes.

HOPT will offer both international brands and smaller craft products, with the “playlist” selection changing every two weeks.

The spirits selection will include British brands like Bathtub Gin and the English Whisky Company, as well as international names including Fortaleza Tequila and Diplomatico rum.

Craft beers and wine from lesser-known vineyards complete the offer.

HOPT’s launch into the alcohol delivery sector follows the appointment of Made in Chelsea’s Jamie Laing and Alex Mytton as brand ambassadors for competitor Bevy earlier this year.