Jägermeister launches ‘Mini Meister’ bottles

Jägermeister is targeting the single serve market with the launch of a new ‘Mini Meister’ 20ml bottle format in the US.

Jägermeister’s new 20ml ‘mini meister’ bottles have been created for single serve mixed drinks and shots

The bottle, which will be sold as a 10-pack, has been designed to add into a single beverage or enjoyed as a shot.

“Jägermeister’s goal is to regain our position as innovative leaders in the spirits industry,” said Marcus Thieme, chief marketing officer at Sidney Frank Importing Company, Jägermesiter’s US importer which was acquired by the brand in August last year.

“Our initial step in taking back this role is the launch our first-to-market 20ml Mini Meister Prost Pack. Each 20ml bottle in the Prost Pack stands out as a perfect serving size, up for any occasion.

“Smaller sized bottles have been outperforming their larger counterparts in terms of consumer purchases and we see the potential in European markets such as Austria, where a remarkable 31 million 20ml bottles were sold last year.”

The glass bottles are said to be lightweight and easy to fit into freezers. They also eliminate the need to measure mixed drinks, claims Jägermeister.

The Jägermeister Mini Meister Prost Packs will be available at grocery, liquor, drug and convenience stores in select US markets including Colorado, Georgia, Illinois and at an RRP of US$10.00.

Earlier this month, Jägermeister unveiled its “most significant” bottle redesign in more than 80 years.