Menu Menu
sb Awards Latest issue Subscribe
Search Close
Close Menu
Top 10

The top 150

By admin

Top 150 spirits brands by volume

*Under 1m cases

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
1 Jinro Hite‐Jinro Local – Soju 73.8 74.0 76.8 78.0 86.3 10.6%
2 McDowell’s No.1 Whisky United Spirits Whisky – Indian 25.7 26.6 26.4 29.0 30.7 6.0%
3 Officer’s Choice Whisky Allied Blenders & Distillers Whisky – Indian 32.9 32.9 32.0 34.0 30.6 -10.0%
4 White Claw Hard Seltzer Mark Anthony Brands Speciality – RTD N/A 0.4 2.1 6.9 27.5 298.0%
5 Imperial Blue Pernod Ricard Whisky – Indian 17.5 18.0 19.0 22.7 26.3 16.0%
6 Smirnoff Diageo Vodka 25.8 25.7 26.0 26.0 25.6 -1.3%
7 Royal Stag Pernod Ricard Whisky – Indian 17.3 18.0 18.7 21.6 22.0 2.1%
8 Tanduay Tanduay Distillers Rum 16.5 16.6 19.5 20.1 20.5 2.0%
9 Johnnie Walker Diageo Whisky – Scotch 17.6 17.4 18.3 18.9 18.4 -2.8%
10 Bacardi Bacardi Rum 17.4 17.2 16.8 17.1 17.6 2.9%
11 Jack Daniel’s Brown‐Forman Whiskey – American 12.3 12.5 13.0 13.3 13.4 1.1%
12 Original Choice John Distilleries Whisky – Indian 10.7 10.1 10.3 11.5 12.7 10.3%
13 Captain Morgan Diageo Rum 10.3 10.7 11.7 11.7 11.9 1.9%
14 Absolut Pernod Ricard Vodka 11.0 11.0 11.3 11.3 11.2 -0.7%
15 McDowell’s No.1 Rum United Spirits Rum 17.2 15.7 12.3 11.2 10.8 -3.5%
16 Pitú Pitú Local – Cachaça 10.6 10.9 10.7 10.7 10.6 -0.8%
17 Jim Beam Beam Suntory Whiskey – American 7.4 8.0 8.9 9.7 10.4 6.7%
18 Khortytsa Global Spirits Vodka 7.3 7.5 8.1 8.9 9.8 10.1%
19 Żubrówka Roust Vodka 6.2 7.1 7.9 8.6 9.7 12.8%
20 Hayward’s Fine United Spirits Whisky – Indian 7.1 7.9 8.5 9.4 9.6 2.1%
21 Martini Bacardi Speciality – Vermouth 9.4 8.9 8.7 8.6 8.8 2.3%
22 Jägermeister Mast‐Jägermeister Speciality – Bitter 6.9 7.1 7.2 7.5 8.5 13.3%
23 8PM Radico Khaitan Whisky – Indian 4.1 5.7 7.0 8.2 8.5 3.9%
24 Jameson Pernod Ricard Whiskey – Irish 5.3 6.2 6.9 7.5 8.1 7.5%
25 Hlibny Dar Bayadera Group Vodka 6.3 6.9 7.1 7.5 8.0 7.4%
26 Hennessy LVMH Cognac 6.3 7.0 7.6 7.8 8.0 2.9%
27 Jack Daniel’s & Cola Brown‐Forman Speciality – RTD 4.6 4.9 5.0 5.2 7.9 51.5%
28 Crown Royal Diageo Whisky – Canadian 6.2 6.8 7.0 7.3 7.9 8.6%
29 Ballantine’s Pernod Ricard Whisky – Scotch 6.2 6.7 6.9 7.4 7.7 4.6%
30 Blenders Pride Pernod Ricard Whisky – Indian 5.6 6.2 6.4 7.3 7.7 4.6%
31 Baileys Diageo Liqueurs 6.3 6.5 6.9 7.1 7.4 5.5%
32 Jose Cuervo Becle Tequila N/A N/A 6.7 6.7 7.3 9.0%
33 Iichiko Sanwa Shurui Sanwa Shurui 7.8 7.8 7.5 7.2 7.0 -2.0%
34 Gordon’s Diageo Gin 4.3 4.5 5.1 6.5 6.7 3.6%
35 New Mix Brown‐Forman Speciality – RTD 5.7 6.1 6.4 6.9 6.5 -6.3%
36 Morosha Global Spirits Vodka 3.4 3.5 3.8 3.6 6.2 72.2%
37 Bagpiper United Spirits United Spirits 7.3 7.2 5.8 5.6 6.1 9.0%
38 Aperol Campari Group Speciality – Bitter 3.0 3.4 4.0 4.9 5.8 18.8%
39 Royal Challenge United Spirits Whisky – Indian 3.6 4.7 4.5 5.6 5.5 -0.4%
40 Old Tavern United Spirits Whisky – Indian 11.0 9.9 7.1 6.2 5.3 -13.8%
41 Suntory Kakubin (includes Highball) Suntory Spirits Whisky – Japanese 4.4 4.4 4.7 5.0 5.2 4.6%
42 Bombay Sapphire Bacardi Gin 3.3 3.8 4.0 4.3 4.7 7.9%
43 Havana Club Pernod Ricard Rum 4.0 4.2 4.5 4.6 4.6 -0.4%
44 Fernet‐Branca Fratelli Branca Speciality – Bitter 5.3 5.1 5.3 4.8 4.6 -4.2%
45 Svedka Constellation Brands Vodka 4.1 4.3 4.5 4.4 4.7 5.0%
46 Ypióca Diageo Local – Cachaça 4.9 4.8 5.1 4.7 4.5 -3.2%
47 Tanqueray Diageo Gin 2.7 3.1 3.5 4.0 4.5 11.9%
48 Chivas Regal Pernod Ricard Whisky – Scotch 4.4 4.3 4.2 4.5 4.4 -1.1%
49 Pyat Ozer Alcohol Siberia Group Vodka 4.2 4.2 4.3 4.3 4.3 -0.7%
50 Ricard Pernod Ricard Speciality – Anis 4.8 4.6 4.6 4.7 4.3 -8.2%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
51 Nemiroff Nemiroff Vodka 4.2 3.3 4.4 4.7 4.3 -8.2%
52 Soplica Roust Vodka 2.5 3.1 3.5 3.9 4.2 8.2%
53 Bangalore Malt Whisky John Distilleries Whisky – Indian 1.1 2.1 3.6 5.2 4.2 -18.3%
54 Magic Moments Radico Khaitan Vodka 3.5 3.6 3.7 4.0 4.2 4.3%
55 Grant’s William Grant & Sons Whisky – Scotch 4.4 4.5 4.5 4.6 4.2 -8.4%
56 Director’s Special Whisky United Spirits Whisky – Indian 5.0 5.0 4.1 4.2 4.2 0.0%
57 Malibu Pernod Ricard Liqueurs 3.4 3.6 3.7 3.7 3.9 5.5%
58 Old Admiral Brandy Radico Khaitan Brandy 3.3 3.5 3.1 3.0 3.8 28.7%
59 Russian Standard Roust Vodka 3.2 3.3 3.4 3.5 3.6 2.9%
60 Grey Goose Bacardi Vodka 4.0 4.0 3.5 3.6 3.6 -0.8%
61 Skyy Campari Group Vodka 4.0 3.9 3.8 3.7 3.6 -2.7%
62 De Kuyper Beam Suntory/De Kuyper Liqueurs 3.7 3.6 3.5 3.5 3.5 -0.9%
63 Belenkaya Beluga Group Vodka 3.5 3.7 3.4 3.0 3.5 14.5%
64 Black Nikka Asahi Breweries Whisky – Japanese 2.4 2.7 3.0 3.2 3.4 6.3%
65 Kanoka Asahi Breweries Local – Shōchū 3.4 3.4 3.3 3.4 3.4 0.0%
66 Campari Campari Group Speciality – Bitter 3.2 3.3 3.4 3.3 3.4 3.0%
67 Beefeater Pernod Ricard Gin 2.7 2.8 2.8 3.1 3.4 10.1%
68 William Lawson’s Bacardi Whisky – Scotch 3.1 3.0 3.1 3.3 3.3 -0.6%
69 Dewar’s Bacardi Whisky – Scotch 2.7 2.8 2.6 2.8 3.0 6.4%
70 J&B Diageo Whisky – Scotch 3.5 3.5 3.4 3.2 3.0 -6.0%
71 Finlandia Brown‐Forman Vodka 3.1 3.0 3.0 3.0 2.9 -3.4%
72 Black & White Diageo Whisky – Scotch 1.5 1.8 2.4 2.7 2.8 5.2%
73 Sterling Reserve Premium Whiskies Allied Blenders & Distillers Whisky – Indian N/A N/A N/A 1.2 2.8 131.4%
74 Patrón Bacardi Tequila 2.2 2.5 2.6 2.5 2.8 11.6%
75 Ketel One Diageo Vodka 2.4 2.4 2.4 2.8 2.8 1.1%
76 Dreher Campari Group Brandy 3.4 3.3 3.4 3.1 2.8 -11.3%
77 Žołądkowa Czysta De Luxe Stock Spirits Group Vodka 3.5 3.5 2.6 2.5 2.7 7.9%
78 Label 5 La Martiniquaise‐Bardinet Whisky – Scotch 2.6 2.6 2.6 2.6 2.7 3.5%
79 Seagram’s Pernod Ricard Gin 2.5 2.6 2.6 2.6 2.6 -0.8%
80 Martell Pernod Ricard Cognac 2.2 2.1 2.3 2.6 2.6 -1.1%
81 Suntory Torys (includes Highball) Suntory Spirits Whisky – Japanese 1.6 1.7 2.0 2.3 2.6 11.7%
82 Green Mark Roust Vodka 2.5 2.2 2.2 2.5 2.5 0.4%
83 Talka Roust Vodka 1.8 1.6 1.8 2.3 2.5 8.7%
84 Pinnacle Beam Suntory Vodka 2.5 2.6 2.5 2.5 2.5 -1.6%
85 Yeni Diageo Local – Raki 3.5 3.4 3.4 3.0 2.5 -18.9%
86 Maker’s Mark Beam Suntory Whiskey – American 1.6 1.7 1.9 2.2 2.4 10.2%
87 White & Blue Alcobrew Whisky – Indian 1.2 1.4 1.6 2.1 2.4 12.6%
88 Signature United Spirits Whisky – Indian 1.5 1.8 2.0 2.3 2.3 0.0%
89 Sauza Beam Suntory Tequila 2.9 2.8 2.8 2.7 2.2 -17.0%
90 Rémy Martin Rémy Cointreau Cognac 1.9 2.0 2.1 2.3 2.2 -4.4%
91 Żytniówka Roust Vodka 1.6 1.8 1.9 2.1 2.1 0.5%
92 Barceló Ron Barceló Rum 2.0 2.1 2.2 2.2 2.1 -6.8%
93 Canadian Club Beam Suntor Whisky – Canadian 1.9 2.0 2.0 2.0 2.0 0.2%
94 Seagram’s 7 Crown Diageo Whiskey – American 2.9 2.9 2.9 2.3 1.9 -16.6%
95 Lubelska Stock Spirits Group Liqueurs 1.3 1.3 1.5 1.5 1.9 22.8%
96 Jack Daniel’s Tennessee Honey Brown‐Forman Whiskey – American 1.5 1.5 1.7 1.8 1.9 7.4%
97 Bell’s Diageo Whisky – Scotch 2.2 2.2 2.2 2.2 1.9 -15.5%
98 Cîroc Diageo Vodka 1.8 2.4 2.0 2.1 1.8 -12.8%
99 Buchanan’s Diageo Whisky – Scotch 1.5 1.7 1.7 1.7 1.8 7.6%
100 Tsar Beluga Group Vodka 1.8 2.4 2.2 1.9 1.8 -6.4%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
101 Old Port Rum Amrut Distillers Rum 1.9 1.7 1.3 1.3 1.8 35.1%
102 Wyborowa Pernod Ricard Vodka 1.6 1.7 1.6 1.7 1.8 4.1%
103 White Horse Diageo Whisky – Scotch 1.5 1.3 1.5 1.6 1.8 11.5%
104 Sir Edward’s La Martiniquaise‐Bardinet Whisky – Scotch 1.5 1.5 1.6 1.6 1.8 8.0%
105 Don Julio Diageo Tequila 0.9 1.0 1.3 1.5 1.7 14.5%
106 Passport Pernod Ricard Whisky – Scotch 1.9 1.7 1.7 1.7 1.7 1.2%
107 Prestige Stock Spirits Group Vodka 0.9 0.9 1.4 1.4 1.7 24.6%
108 Kozatska Rada Bayadera Group Vodka 1.1 1.2 1.2 1.5 1.7 13.3%
109 Bulleit Diageo Whiskey – American 1.0 1.3 1.5 1.6 1.7 8.3%
110 Arkhangelskaya Severnaya Vyderzhka Beluga Group Vodka 0.0 0.1 0.3 0.8 1.6 108.9%
111 Božkov Stock Spirits Group Rum 1.2 1.1 1.1 1.1 1.6 23.3%
112 Wild Turkey
(including Wild Turkey American Honey)		 Campari Group Whiskey – American 1.4 1.5 1.5 1.6 1.6 1.9%
113 Eristoff Bacardi Vodka 1.8 1.7 1.6 1.6 1.6 0.6%
114 100 Pipers Pernod Ricard Whisky – Scotch 1.5 1.4 1.4 1.5 1.5 2.0%
115 Kahlúa Pernod Ricard Liqueurs 1.5 1.5 1.6 1.6 1.6 0.0%
116 Poliakov La Martiniquaise‐Bardinet Vodka 1.4 1.5 1.5 1.5 1.5 4.1%
117 Glenfiddich William Grant & Sons Whisky – Scotch 1.1 1.2 1.3 1.4 1.5 9.4%
118 Contessa Radico Khaitan Rum 1.7 2.0 1.8 1.6 1.5 -4.8%
119 Larios Gin Beam Suntory Gin 1.0 1.2 1.4 1.5 1.5 1.6%
120 Tsarskaya/Imperial Collection Gold Ladoga Vodka 0.7 1.0 1.2 1.3 1.5 12.1%
121 Żołądkowa Gorzka Stock Spirits Group Liqueurs 1.4 1.5 1.4 1.3 1.5 13.8%
122 Campari Soda Campari Group Speciality – RTD 1.7 1.6 1.5 1.5 1.5 0.0%
123 Teacher’s Highland Cream Beam Suntory Whisky – Scotch 1.1 1.0 1.1 1.1 1.4 31.4%
124 Tullamore Dew William Grant & Sons Whiskey – Irish 1.0 1.0 1.2 1.3 1.4 7.0%
125 Clan Campbell Pernod Ricard Whisky – Scotch 1.6 1.6 1.6 1.5 1.4 -1.4%
126 Mistral Compañía Pisquera de Chile Local – Pisco 1.2 1.2 1.3 1.4 1.4 4.5%
127 El Jimador Brown‐Forman Tequila 1.1 1.2 1.2 1.3 1.4 6.0%
128 Pervak Global Spirits Vodka 0.8 1.0 1.0 1.2 1.4 16.7%
129 Jack Daniel’s Country Cocktail Brown‐Forman Speciality – RTD 1.0 1.0 1.1 1.2 1.4 14.8%
130 Courvoisier Beam Suntory Cognac 1.3 1.3 1.3 1.4 1.4 0.1%
131 Hendrick’s William Grant & Sons Gin 0.8 1.0 1.1 1.3 1.4 8.5%
132 Hornitos Beam Suntory Tequila 0.8 1.0 1.1 1.3 1.3 6.4%
133 Old Kenigsberg Alliance 1892 Brandy Company Brandy 1.4 1.3 1.3 1.3 1.3 1.1%
134 Vat 69 Diageo Whisky – Scotch 1.3 1.2 1.3 1.3 1.3 -1.5%
135 Torres Brandy Torres Brandy 1.3 1.2 1.3 1.3 1.3 1.3%
136 The Glenlivet Pernod Ricard Whisky – Scotch 1.1 1.0 1.1 1.2 1.3 6.8%
137 McDowell’s No.1 Brandy United Spirits Brandy 3.3 3.6 1.7 1.4 1.3 -13.2%
138 Topaz Roust Vodka N/A N/A N/A 0.9 1.2 41.2%
139 Urozhay Roust Vodka N/A 0.2 0.8 0.9 1.2 29.0%
140 Choya Choya Umeshu Liqueurs 1.2 1.2 1.2 1.3 1.2 -7.8%
141 Cointreau Rémy Cointreau Liqueurs 1.1 1.1 1.2 1.2 1.2 0.0%
142 Ramazzotti Pernod Ricard Speciality – Bitter 1.3 1.2 1.2 1.2 1.1 8.8%
143 Husky Alcohol Siberia Group Vodka 0.7 0.7 0.8 0.9 1.1 23.6%
144 Appleton Estate (including J Wray) Campari Group Rum 1.3 1.2 1.2 1.1 1.1 -2.7%
145 Negrita La Martiniquaise‐Bardinet Rum 1.0 1.0 1.0 1.0 1.0 3.0%
146 Canadian Mist Brown‐Forman Whisky – Canadian 1.4 1.3 1.2 1.1 1.0 -6.4%
147 Amarula Distell Liqueurs 1.2 1.1 1.2 1.2 1.0 -13.5%
148 Kedrovitsa Alcohol Siberia Group Vodka N/A 0.1 0.5 0.7 1.0 35.1%
149 Daigoro Asahi Breweries Local – Shōchū 1.5 1.3 0.9 1.0 1.0 0.0%
150 Shui Jing Fang* Diageo Local – Baijiu 0.2 0.3 0.6 0.8 0.98 30.7%

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Spirits Business
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.