Campari extends rum offering with Baron Samedi

Gruppo Campari has launched a new brand of spiced rum in the US, called The Baron Samedi Spiced Rum.

Launched through the group’s Campari America arm, The Baron Samedi Spiced Rum is named after a notorious Vodou figure in Haitian Vodou culture during the 18^th century whose favoured tipple was rum.

The spirit is made using Caribbean column still rum and Jamaican pot still rum that has been flavoured with ingredients including vanilla, cocoa, cinnamon, clove and vetivar – a grass native to Haiti.

Designed to be mixed with cola or ginger beer and also enjoyed as a shot, Baron Samedi has been bottled at 90 proof (45% abv).

“The Baron Samedi delivers an exceptional liquid and tells a different backstory to the nautical themes that dominate the spiced rum category today,” said Christine Moll, marketing director for rums at Campari America.

“The compelling story, standout packaging, and delicious liquid complements our premium rum portfolio, which also includes the award winning Appleton Estate Jamaica Rum and Wray & Nephew White Overproof Rum brands.”

The brand’s bottle design features 13 hand-illustrated elements, with a portrait of Baron Samedi featuring as the 14^th element.

The Baron Samedi Spiced Rum will be available in Colorado, Georgia, Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina, Tennessee and Wisconsin at an RRP of US$21.99.