Glen Grant unveils redesign and new whiskies
Glen Grant is set to launch three new Scotch whiskies aged between 12- and 18-years-old along with a packaging redesign across the brand’s portfolio.
Glen Grant Scotch whisky has released three new variants
The new expressions comprise the 12 Year Old, the 12 Year Old Non Chill-Filtered and an 18 Year Old, which will all go on sale from June.
Glen Grant 12 Year Old is a single malt with aromas of orchard fruit, almond and citrus with notes of apple pie crust, caramel and a hint of spice on the palate.
The non-chill-filtered 12-year-old variant will be available exclusively in travel retail with notes of toffee, rich fruit, nuts and spice on the palate.
The 18-year-old has been in oak casks to deliver a floral and oaky aroma, with malted caramel, vanilla, raisins and a spicy finish.
The new packaging will be launched across the entire Glen Grant range from June 2016, featuring a new logo and colour scheme to help consumers “easily identify” the different expressions.
“We are delighted to launch our new range of aged products and unveil our brand new, contemporary logo and packaging,” said Jason Daniel, global categories director for whiskies at Gruppo Campari.
“Glen Grant has made a significant investment in its production within the worldwide luxury whisky market to meet the increased consumer appetite for premium whisky with a rich background.
“We are extremely proud of our new look which perfectly represents the passion, craftsmanship and family heritage of Glen Grant, while staying true to our Scottish heritage.
“We are confident that through our unique quality and history, our new aged range of products will prove extremely popular with our customers.”
Glen Grant 12 Year Old, with an abv of 43%, will be available online from The Whisky Exchange at an RRP of £37.40.
The 18-year-old, which is bottled at 43% abv, will be available to purchase from Tesco stores in the UK at an RRP of £110.
Meanwhile, the 12-year-old non-chill-filtered expression, bottled at 48% abv, will be available in duty free stores for RRP £37.
