Havana Club reveals Creative Workhouse documentary

Pernod Ricard’s Havana Club rum has launched a documentary as part of its collaboration with Amsterdam fashion house Daily Paper.

Havana Club announced its partnership with Daily Paper at the start of this year, launching a capsule clothing collection and talent contest.

The Creative Workhouse competition “was conceived through a collective desire to champion and nurture young creatives”.

The academy linked each talent with a Cuban artist to experience “full cultural immersion” whilst creating the Havana Club x Daily Paper campaign.

Four winners were selected, and the documentary followed three of them: Shaka Lion from Lisbon, who created a documentary soundtrack; Rosemary Pitts from London, who created apparel pieces inspired by Cuba; and Marie-Louise Hodge from Amsterdam, who shot the campaign.

See the full documentary below.