Warner Edwards gin changes name to Warner’s

English gin Warner Edwards has unveiled a brand refresh – including shortening its name to just ‘Warner’s’ by removing co-founder Sion Edwards’ surname from the title.

Warner Edward’s Gin has rebranded to ‘Warner’s’ and revealed a new design

The Northamptonshire-based gin was founded in 2012 by Edwards and Tom Warner, and is now led by Warner and his wife, Tina Warner-Keogh. Over the past three years, Warner’s has experienced a 142.58% annual sales rise.

According to Linked In, Edwards is now general manager of Union Distillers, and has also worked as master distiller designate at Alcohols Limited since co-founding Warner Edwards.

Warner, founder, said: “The change of our name to Warner’s feels like a natural evolution for us – our customers have been shortening our brand name to Warner’s for years, so now is the right time to make the change.

“Warner’s also better represents our current team, and, combined with our new look and feel, should give us better stand-out on shelf and increased brand recall, so it’s a no-brainer.

“Our team has worked incredibly hard to get the brand to where it is and it’s this hard graft – coupled with great care for the environment and sustainability – that has enabled us to create epic gins and a brand we’re immensely proud of. We’ve enjoyed continued growth year on year, which has allowed us to keep innovating and driving the category.”

The updated design has maintained the Warner’s brand triangle, which represents the Falls Farm barn where the gin is distilled.

Above the logo, Warner’s has added the line ‘farm born British gins’. The label also includes an English lion and Welsh dragon to represent both original founders.

Furthermore, Warner’s has created “more succinct” product names for its expressions, which are already on sale. The new look has already been rolled out across print, digital assets and a new website, which can now be found at warnersdistillery.com. All social media handles have also been changed to @WarnersGin.

The design changes were created by London-based strategy, design and communications agency Hue & Cry.

Warner-Keogh added: “We wanted to challenge ourselves to better deliver our epic brand story through our product look and feel.

“The work that has been done to the logo and new brand identity means our narrative is now clearer and more impactful.”

This is not the first rebrand from Warner’s. In 2015, the brand unveiled a new “gender neutral” design across its portfolio.

In 2017, the brand’s soaring popularity led to a bottle shortage as its supplier was unable to keep up with demand for its products.