Warner Edwards success leads to bottle shortage

14th July, 2017 by Melita Kiely

Warner Edwards is facing a bottle shortage due to soaring demand for its gin – but insists it will be able to rectify the problem by mid-August.

Warner-Edwards-Rhubarb-Gin

Warner Edwards Victoria’s Rhubarb Gin has proved so popular there has been a slight bottle shortage for the brand

Warner Edwards Rhubarb has proved particularly problematic for the group due to its growing popularity, meaning glass bottle manufacturer Saverglass has been unable to turn over the large volumes of glassware needed.

First launched in September 2014, Warner Edwards Victoria’s Rhubarb Gin reported a 1,000% increase in sales through retailer Majestic Wines last Christmas, and for the last two months this year the gin has been the number one branded gin in Marks and Spencer.

The firm forecasts 2017 sales will reach 20,000 nine-litre cases by the end of the year, with Warner Edwards Elderflower the next best-selling flavour in the range.

Tom Warner, founding partner of Warner Edwards, said: “Saverglass are another business that is in high demand, so they are unable to turn on large volume increases at the drop of a hat.

“They are working with us to ensure that the UK’s insatiable demand for Warner Edwards Gin can be met.

“We should be back in the game fully with glass by second week in August. There is plenty of supply in the system between now and then, but things will be tight and the pressure will be on our bottling team once it arrives.

“It’s a perfect storm of demand that’s caused this but all will be well, and we will keep making the good stuff.”

Warner Edwards Victoria’s Rhubarb Gin was awarded a Gold medal in the Gin Masters 2017.

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