Long Tail Mixers secures Selfridges listing

Long Tail Mixers, a new UK-based mixer brand for dark spirits, has gained a listing in Selfridges’ flagship London store.

Long Tail Mixers’ Blood Orange, Island Spice and Ginger Lime have been created to compliment dark spirits

The three Long Tail Mixers flavours available in store are: Blood Orange, Island Spice and Ginger Lime.

The brand aims to change the way consumers drink rum, Bourbon and whisky, bringing “ideal tastes and aromas” to compliment dark spirits.

Lifelong friends Alex Jollivet and Tom Wiggett created Long Tail Mixers after being “disappointed with what was available on the market to accompany dark spirits”. The brand is inspired by the duo’s experiences of “cultures and flavours that come with drinking dark spirits” during their travels.

Each expression is blended from natural ingredients and carbonated spring water.

Co-founders Jollivet and Wiggett said: “We are delighted to have launched into Selfridges, and be counted among their great roster of top brands in store.

“They understand the uniqueness of our brand and the movement in the dark spirits market, and jumped on the opportunity to offer consumers something new and exciting.

“We’re excited to work with them and have our products featured in their flagship London store.”

Long Tail Mixers Blood Orange, Island Spice and Ginger Lime are available at an RRP of £1.50 (US$1.92) each or £7.50 (US$9.60) for a pack of six.

The range is available across the UK in select retailers including Amazon, Sourced Markets, The Camden Grocer, 31 Dover, Macknade and Burford Garden.