Limited edition elit Vodka bottle set to launch

Stolichnaya’s elit Vodka has partnered with the Ushuaïa Ibiza Hotel to create a second limited edition bottle celebrating the brand’s promise to provide “extraordinary” products and service.

elit Vodka has created a limited edition bottle in collaboration with the Ushuaïa Ibiza Hotel

Scheduled to launch next week in time for the Ibiza party season, the bottle will be available to buy at Ushuaïa Ibiza Hotel and across World Duty Free stores at London’s Heathrow Terminals 2 and 5, Gatwick, Stansted and Spain’s Ibiza airport.

Taking its inspiration from the vodka’s freeze-filtration manufacturing process, the Ushuaïa design is a frosted version of the elit bottle, with a matte black ink logo and a gloss black pattern with silver foil to make the text stand out.

“We set the bar quite high with the success of last year’s partnership,” said Piet-Hein Schnellen, elit global marketing manager. “However, between the unique and elegant new bottle design and the addition of such strong travel retail outlets to our distribution, we’re expecting the 2016 sequel to reach even more shelves and glasses.

“We cannot wait to toast the summer and Ushuaïa’s summer visitors while enjoying the world’s best music party scene.”

Paul Drake, co-founder and creative director at design agency JDO, which worked on the bottle design, added: “The unique collaboration of elit Vodka and Ushuaïa has led to the most beautiful bottle on Ibiza.

“We’ve gently frosted the iconic bottle to define its profile in the dark club environment as well as to deliver an icy cold feel as the sun goes down.  The overall impression is one of an exclusive design for an energised but discerning consumer.”

The elit Ushuaïa Limited Edition bottle will also be available to purchase from the Ushuaïa Ibiza Hotel.

The release will be supported with video walls in the hotel reception, photo images on totems and in elevators, through in-room TV channels and on TV screens in numerous bars.

“We are looking forward to building on the success of our 2015 partnership with this even more beautiful and eye-catching version,” said Danny Gómez Korf, brand ambassador and PR and sponsorship manager at Palladium Hotel Group.